Tag Archives: Yahoo
'Twas the Week Before Christmas
‘Twas the week before Christmas, no time left to waste I’d left all my shopping to last minute haste Through the store fronts I dashed with no time to spare In hopes the gifts on my list still would be … Continue reading
Posted in Features
Tagged Ask, bing, google, holiday shopping, holidays, MSN, Natasha Ludwig, online shopping, Search, Yahoo
Go To OMMA Mobile On Us! Free VIP Pass Through @SearchFuel Twitter Giveaway
GroupM Search and the search marketing blog SearchFuel are giving away free VIP passes to MediaPost’s OMMA Mobible through Twitter. Continue reading
Posted in Features
Tagged AP, Cindy Kerber Spellman, ESPN, ESPN Mobile, Free Pass, google, GroupM Search, John Zehr, Joule, Jumptap, Kodak, los angeles, MediaPost, Microsoft, mobile advertising, Mobile Insider, mobile marketing, mobile search, OMMA, OMMA Mobile, Paramount, Searchfuel, Steve Smith, Twitter, Weather Channel, Yahoo
The Myth Of Google And Social & Real-Time Search
Recently it has become fashionable in technical circles to parrot the line that Google is facing a grave crisis. “They can’t do real-time or social search”, the argument goes: faced with obsolescence, “they‘ll have no choice but to buy Twitter” … Continue reading
Posted in Global Perspective, Social Media
Tagged Ciaran Norris, Delicious, facebook, Flickr, FriendFeed, google, real-time, Search, social, Summize, Twitter, Yahoo
Casting the Search Marketing Line to Catch… Search Marketers!
New York City is an incredible place when you consider the incredible mix of people and their varying levels of personality, experience and insanity. What’s even more amazing are the things you’ll overhear people discussing in the most mundane places. … Continue reading
Posted in Paid Search
Tagged advertiser, agency, Bhak Tanta-Nanta, bing, google, marketers, paid, Search, search specialist, SERP, Yahoo
Convenience Vs. Destination
This post was written by Chris Copeland, CEO, GroupM Search – The Americas, and published in MediaPost’s Search Insider, Friday, September 25, 2009 Every summer, millions of people take time off for the annual family vacation. Families take to planes, trains … Continue reading
Posted in Features
Tagged bing, Chris Copeland, convenience, destination, google, merger, Microsoft, vacation, Yahoo
Word Association And Clarity of Focus In The Search Space
This post was written by Chris Copeland and published in MediaPost’s Search Insider, Friday, August 28, 2009 The elevator speech. It’s one of the prerequisites of business development. In the time you can spend with someone on a 30-second ride, … Continue reading
Posted in Features
Tagged Apple, Chris Copeland, elevator speech, google, innovation, Microsoft, Search, technology, word association, Yahoo, YouTube
Search Syndication – A Classic Case of Bait & Switch
Imagine you are the marketing director of a large, respectable corporation. You’ve approved advertising on a few prominent billboards around the city. Then, while taking a restroom break at a shoddy gas station along the highway, you notice the ad … Continue reading
Posted in Paid Search
Tagged Advertising, content network, contextual advertising, Derek Ferguson, domain, google, Microsoft, Paid Search, Search, search syndication, Yahoo
Microsoft and Yahoo! Deal: Increased Scale and Competition Deliver Value, But Questions Remain
After years of discussion and speculation around a business deal between Microsoft and Yahoo!, an agreement has been reached that strengthens both companies and creates heightened competition against Google. In the deal, Microsoft’s new search engine, Bing, will power Yahoo! … Continue reading
Posted in Features
Tagged behavioral retargeting, bing, Chris Copeland, google, GroupM, GroupM Search, innovation, Microsoft, paid inclusion, search agreement, search deal, search retargeting, Yahoo
Naver Enters Japan…Again
In Korea, Naver is by far the largest and most widely used search engine, currently taking 75% of the search market, with Daum (14%) and Yahoo (4%) trailing behind. Two weeks ago, Naver went beyond its borders and relaunched its … Continue reading
Posted in Features
Tagged google, Japan, Korea, Naver, search engine, Theme search, web portal, Yahoo
2009: Year of the Calculated Risk
This post was written by Chris Copeland, CEO, GroupM Search – The Americas, and published in MediaPost’s Search Insider, Friday, January 16, 2009. It’s become the vogue pastime to prognosticate trends and events to come in the new year. This … Continue reading
Posted in Features
Tagged 2009, agency, auction-based model, Chris Copeland, clients, compensation model, cost-per-click, CPC, Economy, google, Inauguration, marketer, MediaPost, Microsoft, mobile, mobile platform, mobile search, new media, search agency, search insider, social, Social Media, Yahoo
