Tag Archives: Yahoo
GroupM Search Study Reveals Advertisers Could See CPC Increase Up To 78% With Yahoo & Microsoft Search Alliance Transition
Download the White Paper Financial Implications of the Yahoo and Microsoft Search Alliance The analysts in our Predictive Insights unit here at GroupM Search have been busy researching the financial implications the Yahoo and Microsoft Search Alliance will have on … Continue reading
Posted in Features, Paid Search
Tagged adcenter, bing, Brandon Fischer, Chris Copeland, Cindy Kerber Spellman, cost-per-click, google, GroupM Search, Jesse Wolfersberger, Katie Kluba, Kenny Schmied, Microsoft, Paid Search, panama, predictive insights, research, Search Alliance, Search Engine Marketing, Search Marketing, Yahoo
Bing Powers Yahoo Organic Results…Does It Matter?
The Yahoo! and Microsoft Search Alliance announced that Yahoo’s organic search results (English language in the U.S. and Canada) have switched over and are now being powered by Bing – the latest step in their combined battle with Google. The … Continue reading
Posted in Organic Search
Tagged bing, google, Market share, Search Alliance, search engine optimization, SEO, steve hall, website optimization, Yahoo
The Search Alliance: A Study In Listening To Advertisers First
We are close to 60 days from the formal transition of most advertisers to the Bing platform as part of the Yahoo-Bing search results merger. Over the next two months a lot of ink will be spilled about the expected … Continue reading
Posted in Features, Paid Search
Tagged advertiser, agency, bing, canonicalization, Chris Copeland, google, impact, merger, RAIS, rich ads in search, Search Alliance, Search Marketing, search marketing agency, Yahoo
The Interface of Intent
“The user interface on Google has changed very little since its inception, and I think it’s their core vulnerability.” – Irwin Gotlieb, Global CEO, GroupM Irwin Gotlieb was quoted in an article for India’s The Economic Times discussing the future … Continue reading
Posted in Features
Tagged Apple, bing, Chris Copeland, economic times, expressed intent, facebook, google, GroupM, intent, interface, Irwin Gotlieb, john battelle, Search Marketing, Twitter, wimbledon, world cup, Yahoo
What’s Your Brand’s Share of Expressed Intention?
This article was written by Chris Copeland, CEO, GroupM Search – The Americas, and published on MediaBizBloggers, Tuesday, June 22, 2010. Follow Chris on Twitter – @SearchBoss. In preparation for this column, I asked the head of my research team … Continue reading
Posted in Features
Tagged AOL, Ask, Chris Copeland, comScore, Craigslist, Digg, expressed intent, facebook, Foursquare, google, gord hotchkiss, GroupM Search, intention, Kevin Lee, mediabizbloggers, MySpace, owned media management, search engine ranking, Twitter, Yahoo, YouTube
What's Your Brand’s Share of Expressed Intention?
This article was written by Chris Copeland, CEO, GroupM Search – The Americas, and published on MediaBizBloggers, Tuesday, June 22, 2010. Follow Chris on Twitter – @SearchBoss. In preparation for this column, I asked the head of my research team … Continue reading
Posted in Features
Tagged AOL, Ask, Chris Copeland, comScore, Craigslist, Digg, expressed intent, facebook, Foursquare, google, gord hotchkiss, GroupM Search, intention, Kevin Lee, mediabizbloggers, MySpace, owned media management, search engine ranking, Twitter, Yahoo, YouTube
Microsoft's End to Bing Cashback Takes Differentiation With It
POV from GroupM Search on the implications of Microsoft’s announcement to end the Bing Cashback program. Continue reading
Posted in Features, Paid Search
Tagged advertisers, bing, Bing Search Blog, Casback, Cindy Kerber Spellman, Click through rate, CTR, differentiation, google, GroupM Search, Market share, Microsoft, paid inclusion, Search Alliance, Yahoo
Be Not Afraid of Greatness: The Search Aspirations of Yahoo and Bing
This post was written by Chris Copeland, CEO, GroupM Search – The Americas, and published in MediaPost’s Search Insider, Friday, April 2, 2010 Some are born great, some achieve greatness, and some have greatness thrust upon them — Shakespeare, “Twelfth … Continue reading
Posted in Features
Tagged advertisers, bing, Bing Cashback, Chris Copeland, Microsoft, Search Marketing, Yahoo
Super Battles for Search Dominance
This post was written by Chris Copeland, CEO, GroupM Search – The Americas, and published in MediaPost’s Search Insider, Friday, February 5, 2010 This weekend, the Colts and Saints will battle to determine the king of the football hill during … Continue reading
Posted in Features
Tagged AdMob, Apple, bing, Chris Copeland, google, iPhone, Market share, Nexus One, real-time search, Search, social, social search, Super Bowl, Yahoo
‘Twas the Week Before Christmas
‘Twas the week before Christmas, no time left to waste I’d left all my shopping to last minute haste Through the store fronts I dashed with no time to spare In hopes the gifts on my list still would be … Continue reading
Posted in Features
Tagged Ask, bing, google, holiday shopping, holidays, MSN, Natasha Ludwig, online shopping, Search, Yahoo
