Tag Archives: Twitter
The Most Important Question a Brand Must Answer for Success in 2012 Is…
Twice last month, I found myself in meetings with representatives from Fortune 100 companies during which the conversations shifted to the role a brand’s website should play in the increasingly social, online world. In both cases, the question posed was … Continue reading
Posted in Organic Search, Social Media
Tagged Chris Copeland, facebook, GroupM Research, search engine optimization, SEO, Twitter, YouTube
The Me-Ification Of Search And Social
Chris Copeland wants to be #1. Correction: Chris Copeland knows that Chris Copeland is already an expert, a search and social marketing guru, but he wants Google to know that he is all of that and for Google to give … Continue reading
Posted in Features, Paid Search, Social Media
Tagged @SearchBoss, brand, Chris Copeland, Digital, google, MediaPost, Search, search insider, social, tweeting, Twitter
Harnessing Social Data for Personalized Search
The Oscars, Google’s search algorithm, the Eurovision Song Contest– they all famously choose the “best” answer to their questions by finding out who recommends whom -or what. The Oscars poll members of the Academy of Motion Picture Arts and Sciences … Continue reading
Posted in Organic Search
Tagged bing, Data, facebook, google, LinkedIn, Microsoft, MySpace, Peer Review, Personalization, Sentiment, Social Media, social search, Stephen Hall, Twitter, universal search, Windows Live
The courting of King James: How a personal brand diminished via social media
Tonight, LeBron James, the basketball superstar and marketing machine, will announce where he will play his home games in the future. For the first seven years of his NBA career, The Chosen One has played for his hometown team, the … Continue reading
Posted in Social Media
Tagged @Livestrong, Chris Copeland, cleveland caveliers, corporate brand, Lance Artmstrong, lebron james, Michael Jordan, nba, Nike, personal brand, RadioShack, Social Media, Twitter
The Interface of Intent
“The user interface on Google has changed very little since its inception, and I think it’s their core vulnerability.” – Irwin Gotlieb, Global CEO, GroupM Irwin Gotlieb was quoted in an article for India’s The Economic Times discussing the future … Continue reading
Posted in Features
Tagged Apple, bing, Chris Copeland, economic times, expressed intent, facebook, google, GroupM, intent, interface, Irwin Gotlieb, john battelle, Search Marketing, Twitter, wimbledon, world cup, Yahoo
What’s Your Brand’s Share of Expressed Intention?
This article was written by Chris Copeland, CEO, GroupM Search – The Americas, and published on MediaBizBloggers, Tuesday, June 22, 2010. Follow Chris on Twitter – @SearchBoss. In preparation for this column, I asked the head of my research team … Continue reading
Posted in Features
Tagged AOL, Ask, Chris Copeland, comScore, Craigslist, Digg, expressed intent, facebook, Foursquare, google, gord hotchkiss, GroupM Search, intention, Kevin Lee, mediabizbloggers, MySpace, owned media management, search engine ranking, Twitter, Yahoo, YouTube
What's Your Brand’s Share of Expressed Intention?
This article was written by Chris Copeland, CEO, GroupM Search – The Americas, and published on MediaBizBloggers, Tuesday, June 22, 2010. Follow Chris on Twitter – @SearchBoss. In preparation for this column, I asked the head of my research team … Continue reading
Posted in Features
Tagged AOL, Ask, Chris Copeland, comScore, Craigslist, Digg, expressed intent, facebook, Foursquare, google, gord hotchkiss, GroupM Search, intention, Kevin Lee, mediabizbloggers, MySpace, owned media management, search engine ranking, Twitter, Yahoo, YouTube
Can Social Media Bridge the Brand-Consumer Gap?
According to recent findings by Marketing Charts, a deep chasm of distrust separates the global consumer from today’s leading brands. Let’s face it; this is not a new trend. Consumers have always been weary of companies, and companies have always … Continue reading
Posted in Social Media
Tagged brand image, brand-consumer, consumer trust, customer loyalty, facebook, Social Media, Suzanne Wagner, Twitter
Bing Goes Bezerk With New Features!
Bing has been up to A LOT over the last few weeks. Below is a round up of all things BING! – Bing Goes Live in the UK – Bing Integrates Wolfram Alpha – Bing Updates Home Page with Task-Focused … Continue reading
Posted in Features
Tagged bing, bing search, Chris Westmeyer, facebook, new feature, Twitter, updates, Wolfram Alpha
Go To OMMA Mobile On Us! Free VIP Pass Through @SearchFuel Twitter Giveaway
GroupM Search and the search marketing blog SearchFuel are giving away free VIP passes to MediaPost’s OMMA Mobible through Twitter. Continue reading
Posted in Features
Tagged AP, Cindy Kerber Spellman, ESPN, ESPN Mobile, Free Pass, google, GroupM Search, John Zehr, Joule, Jumptap, Kodak, los angeles, MediaPost, Microsoft, mobile advertising, Mobile Insider, mobile marketing, mobile search, OMMA, OMMA Mobile, Paramount, Searchfuel, Steve Smith, Twitter, Weather Channel, Yahoo
