Tag Archives: Social Media
Building a House on Sand: Why Social Media is a Team Effort
The more I work in social media, the louder the chant becomes. It’s a chant that has the power to make any social media practitioner cringe – the befuddled mantra of social media naysayers echoing: “What’s so hard about Social … Continue reading
Posted in Social Media
Tagged Social Media, social media plan, social media strategy, social media teams, Suzanne Wagner
The Closed Loop of Consumer Intent and Insights
The last year has seen enormous pressure on the advertising business as we know it. Beyond all the well-documented ills that have troubled the sector, an additional staple of the way media has been planned and bought is seeing its … Continue reading
Posted in Features
Tagged Advertising, Chris Copeland, consumer intent, insight, panel, perception, Social Media
You Know Your Business, But Do You Know Your Competition?
Having an online business can have many challenges – designing a website that ensures a positive user experience, ensuring your shopping cart works properly and promoting your product or service appropriately through online and offline advertising. And there is also … Continue reading
Posted in Features
Tagged competition, competitive intelligence, Diane Pease, keyword, phrases, Social Media, web pages, website
Gaming Twitter: Is that a Good Idea?
I have never kept it a secret that BlogWorld Expo is one of my favorite conferences. The core messages that we heard throughout wasn’t “use Twitter for content distribution” as all the other conferences I have attended in the past. … Continue reading
Posted in Features, Social Media
Tagged BlogWorld Expo, Reem Abeidoh, social engagement, Social Media, Twitter
GroupM Search, comScore Announce Study Exploring the Interplay of Social Media and Search
Download the white paper: The Influenced: Social Media, Search and the Interplay of Consideration and Consumption A study announced today by GroupM Search, comScore and M80, exploring the interplay of search marketing and social media, reveals the dramatic correlation influenced … Continue reading
Posted in Features
Tagged automotive, Chris Copeland, Click through rate, comScore, consumer packaged goods, correlation, CTR, digital media, down the funnel, earned media, engagement, facebook, GroupM Search, influenced social media, intention, interplay, Interplay of Social Media and Search, John Antognoli, LinkedIn, M80, Organic Search, owned media, paid media, Paid Search, performance, Search, search behavior, Search Marketing, searcher penetration, social, Social Media, Social Media and Paid Statistics, Social media statistics, telecommunications, television, Todd Steinman, Twitter, upper funnel, YouTube
Let’s Be Friends – Using Facebook to Build Online Branding
In a recent Business Week article it stated that Facebook recently took a $200 million investment from Russia’s Digital Sky Technologies which values it at a total of $10 billion. But is it really worth that much to your company? … Continue reading
Posted in Social Media
Tagged facebook, online branding, Social Media, social media channel
Let's Be Friends – Using Facebook to Build Online Branding
In a recent Business Week article it stated that Facebook recently took a $200 million investment from Russia’s Digital Sky Technologies which values it at a total of $10 billion. But is it really worth that much to your company? … Continue reading
Posted in Social Media
Tagged facebook, online branding, Social Media, social media channel
Still Think You Can Ignore Social Media?
While some brand managers have enthusiastically embraced social media and others have dipped their toes in the water, some recent changes at Google should force the rest of the pack to take their head out of the sand. Google has … Continue reading
Posted in Social Media
Tagged brand marketing, Google Search, online branding, Social Media, universal search
“Real-time” Search – What will they think of next?
Ever wanted to find out what people are talking about…right now? Now you can! Topsy is a new search engine that looks for what people are talking about in various social communities. The search engine is listening to everything posted … Continue reading
Posted in Social Media
Tagged facebook, Michael Arrington, real-time data, social community, Social Media, Topsy, Topsy Labs Inc., Twitter
