Tag Archives: Social Media
Does your Brand Have a Social Media Blind Spot?
With the rising popularity of social sites like FourSquare, Yelp and Facebook, web users now have endless possibilities to notify their friends of their location and share comments – both the good and the bad – regarding their experiences at … Continue reading
Posted in Local, Social Media
Tagged GMS Local, Local Marketing, Local Social, Social Listening, Social Listing, Social Media, Social Media Blind Spot, Social Monitoring
Firefox 8 Gets Social with Twitter Search Integration
In an effort to help its users navigate the infinite content available on Twitter, Firefox 8 launched this week with a built-in Twitter search functionality. Those who update to Firefox’s latest version will have access to the quick drop-down menu … Continue reading
Posted in Emerging Trends & Tech, Features, Social Media
Tagged Firefox 8, Social Media, social search, Twitter Search
One Move That Would Guarantee Google+ Beats Facebook
For the past three months, I’ve been trying to rationalize how Google+ would become a serious threat to Facebook. I’ve considered the success that Google+ has experienced in the short term, boasting 25 million users before going to beta as … Continue reading
Google Launches Google+ Pages: Insight From GroupM into Why Strategy is Critical; Immediate Steps to Take For Your Business
If you think a brand’s strategy for the Google+ social network platform is a simple as cranking out a Twitter strategy or driving likes and engagement on Facebook, think again. 100 days after kicking off brands who jumped on the Google+ … Continue reading
Posted in Features, Paid Search, Social Media
Tagged Bradley Horowitz, Chris Copeland, Christian Oeslien, Cindy Kerber Spellman, facebook, google, GroupM, GroupM Search, Search, Social Media, social network
Will Search Shift the Social Battlefield Between Facebook and Google?
The Clash of the Digital Titans has finally arrived. There’s Google, from its lofty perch as the search giant, and there’s Facebook, which from its social throne, has taken the mantle of display inventory kings. These two industry titans now … Continue reading
Posted in Emerging Trends & Tech, Social Media
Tagged Chris Copeland, facebook, Facebook vs. Google, google, Search and Social, Social Media, social networks
Harnessing Social Data for Personalized Search
The Oscars, Google’s search algorithm, the Eurovision Song Contest– they all famously choose the “best” answer to their questions by finding out who recommends whom -or what. The Oscars poll members of the Academy of Motion Picture Arts and Sciences … Continue reading
Posted in Organic Search
Tagged bing, Data, facebook, google, LinkedIn, Microsoft, MySpace, Peer Review, Personalization, Sentiment, Social Media, social search, Stephen Hall, Twitter, universal search, Windows Live
The courting of King James: How a personal brand diminished via social media
Tonight, LeBron James, the basketball superstar and marketing machine, will announce where he will play his home games in the future. For the first seven years of his NBA career, The Chosen One has played for his hometown team, the … Continue reading
Posted in Social Media
Tagged @Livestrong, Chris Copeland, cleveland caveliers, corporate brand, Lance Artmstrong, lebron james, Michael Jordan, nba, Nike, personal brand, RadioShack, Social Media, Twitter
The Winning Ticket: The Trifecta Of Intention Marketing
This post was written by Chris Copeland, CEO, GroupM Search – The Americas, and published in MediaPost’s Search Insider, Friday, April 30, 2010 As you read this, I will be standing somewhere on the grounds of my favorite sports destination, … Continue reading
Posted in Features
Tagged advertiser, Chris Copeland, consumer intent, expressed intent, intention marketing, owned media, Search Marketing, Social Media
Can Social Media Bridge the Brand-Consumer Gap?
According to recent findings by Marketing Charts, a deep chasm of distrust separates the global consumer from today’s leading brands. Let’s face it; this is not a new trend. Consumers have always been weary of companies, and companies have always … Continue reading
Posted in Social Media
Tagged brand image, brand-consumer, consumer trust, customer loyalty, facebook, Social Media, Suzanne Wagner, Twitter
Are We Listening to Consumer’s Concerns about Privacy and Safety Online?
OMMA Global 2010 didn’t disappoint. Much of Wednesday’s discussion revolved around the future of social media and mobile technology and how these platforms have given the consumer more control over the marketing process. Today, consumers demand immediate access to information … Continue reading
Posted in Features
Tagged Cheryl Foster, consumer demand, consumer privacy, marketing, mobile technology, OMMA Global, Social Media
