Tag Archives: SEO
The Most Important Question a Brand Must Answer for Success in 2012 Is…
Twice last month, I found myself in meetings with representatives from Fortune 100 companies during which the conversations shifted to the role a brand’s website should play in the increasingly social, online world. In both cases, the question posed was … Continue reading
Posted in Organic Search, Social Media
Tagged Chris Copeland, facebook, GroupM Research, search engine optimization, SEO, Twitter, YouTube
How Google +1 Could Impact Your SEO
This article offers perspective from GroupM Search on the SEO implications of Google’s +1 feature. It is a follow up to a POV published by GroupM Search on 3/31/2011 about the strategic implications of +1 and its meaning for brands … Continue reading
Posted in Organic Search, Paid Search, Social Media
Tagged +1, bing, facebook, google, Google +1, GroupM Search POV, Like, Paid Search, plus one, search engine optimization, SEO, Stephen Hall
Google Changes Algorithm to Clean Up Clutter
Amidst the recent peak of national press attention and chatter around search engine optimization (SEO), Google announced last week, via their official blog, an update to the Google algorithm. This algo change is designed to deliver more high-quality search results … Continue reading
Posted in Organic Search
Tagged algorithm, Content Farms, Demand Media, google, quality content, Rankings, search engine optimization, SEO, Sistrix, Stephen Hall
Google Hangs An “Out of Business” Sign On JCPenney’s SEO Practices
On February 12, the New York Times (NYT) ran a story on JCPenney and the means by which they came to enjoy dominance in Google’s search results. The article showed how, through illicit “black hat” search engine optimization (SEO) techniques, … Continue reading
Posted in Organic Search
Tagged black hat, Chris Copeland, google, JCPenney, link building, New York Times, paid linking, search engine optimization, SEO, Stephen Hall
SEO Tips from the Experts: The Truth About 301 Redirects
301 redirects are an important tool for web developers and SEO’s, but sadly, 301s don’t pass 100% of the page rank through. This video blog will help you learn more about how 301 redirects actually work. null
Posted in Organic Search
Tagged 301 Redirects, Dan Cristo, Page Rank, SEO
What Bad Business and the Big Business of Google Say About the Future of Your Business
The verdict came swiftly. A public trial created by the media was settled with a single blog entry. A decision rendered that may have far-reaching impact for businesses everywhere, and a new reality furthered that the fate of business will … Continue reading
SEO 101: Link Building Basics
Here is a quick explanation on why links are important for SEO, and how to optimize them to boost your organic search rankings.
Posted in Organic Search
Tagged Dan Cristo, link building, Optimize, Organic Search Rankings, SEO
SEO 101: Alt Tag Optimization
Images are an important page element to optimize in any SEO campaign. Learn a few basic tips on how to create and optimize an image alt tag for search engines in this video blog.
Posted in Organic Search
Tagged Alt Tag, Dan Cristo, Image, optimization, search engines, SEO
