Tag Archives: SEM
1.3 Billion People Say They Don’t Want to Search Anymore – Now What?
Thirty-thousand feet above the western United States and staring out another airplane window, it hit me. No one wants a search engine. Last month there were 1.3 billion people worldwide who used search, with comScore reporting 12.1 billion* searches done … Continue reading
Posted in Emerging Trends & Tech, Organic Search
Tagged Chris Copeland, Search, Search Engine Marketing, SEM
Bing: The Promise Of The Next Act
This post was written by Chris Copeland and published in MediaPost’s Search Insider, Friday, July 10, 2009 At the end of “Casablanca,” Humphrey Bogart’s character, Rick, utters the famous line “I think this is the start of a beautiful friendship.” … Continue reading
Posted in Features
Tagged bing, Chris Copeland, MSN Bing, online advertising, Paid Search ads, SEM
Investing in Search Marketing – Get What You Give
You get what you pay for – unless you choose not to. Whether you’re a Fortune 500 company and employing a world class search agency, or a Mom and Pop paying for a la carte search services, it’s essential that … Continue reading
Posted in Features, Organic Search
Tagged client relationship, client spend, search marketing campaigns, search marketing investment, SEM
The “Interior Design” Phase – Campaign Goals
This article is part five of a multi-post series on SearchFuel discussing tips to a successful search marketing program through integration of your search and media agencies. Click here to access previous articles in this series: Let’s All Play in … Continue reading
Posted in Features
Tagged integrated search marketing, online campaigns, Paid Search, search campaign goals, SEM
Tradeshows: Are They A Thing Of The Past Or Just In A Recession?
At a search marketing event in late 2008, 67% of pre-registered attendees attended, leaving a whopping no show of 33% of pre-registered attendees. As the economic recession has burdened families and corporations alike, and as companies are adjusting budgets to … Continue reading
Posted in Features
Tagged marketing trade shows, recession, Search, SEM, trade shows
Ask Purchases Sendori
Ask.com officially announced on January 22 they purchased Sendori, a provider of direct navigational search technologies. While we haven’t been given any information yet as to how the two will work together or what it means for Ask.com and/or Sendori … Continue reading
Posted in Paid Search
Tagged Ask, Paid Search, search engine mergers, search engine news, SEM
Search and the Presidential Campaign
*Note: This article also appeared in MediaPost’s Search Insider on December 12, 2008. Must register/log in (free) to access. During the 2008 election, President-Elect Barack Obama and Senator John McCain had successful strategies that included ground-breaking use of online media … Continue reading
SearchFuel.com Top 10 Reasons to Be Thankful
The Thanksgiving season is upon us and as such, it’s time to step back and recount the things we are thankful for this year. There are many things the team here at Outrider is thankful for this year… Google pulling … Continue reading
Posted in Emerging Trends & Tech, Features
Tagged google, Search, Search Marketing, SEM, Thanksgiving, Yahoo
The Red Headed Step-Child of Search
Friday, November 5th, 2008, Search Engine Land posted an article discussing what many of us in the SEO space already know; that Fortune 500 companies are not well represented in the organic space. They reported findings from a study done … Continue reading
Posted in Organic Search
Tagged holistic search, Organic Search, search engine optimization, Search Marketing, SEM, SEO
Marketing: Out with the OLD…In with the NEW!
On a recent trip to the book store, I stumbled across The New Rules of Marketing & PR by David Meerman Scott. Thumbing through the different chapters, I started reflecting back to my college days where I learned the OLD … Continue reading
Posted in Features
Tagged Paid Search, rules of marketing, Search Marketing, SEM, traditional marketing, traditional media
