Tag Archives: Search
The Myth Of Google And Social & Real-Time Search
Recently it has become fashionable in technical circles to parrot the line that Google is facing a grave crisis. “They can’t do real-time or social search”, the argument goes: faced with obsolescence, “they‘ll have no choice but to buy Twitter” … Continue reading
Posted in Global Perspective, Social Media
Tagged Ciaran Norris, Delicious, facebook, Flickr, FriendFeed, google, real-time, Search, social, Summize, Twitter, Yahoo
Casting the Search Marketing Line to Catch… Search Marketers!
New York City is an incredible place when you consider the incredible mix of people and their varying levels of personality, experience and insanity. What’s even more amazing are the things you’ll overhear people discussing in the most mundane places. … Continue reading
Posted in Paid Search
Tagged advertiser, agency, Bhak Tanta-Nanta, bing, google, marketers, paid, Search, search specialist, SERP, Yahoo
Word Association And Clarity of Focus In The Search Space
This post was written by Chris Copeland and published in MediaPost’s Search Insider, Friday, August 28, 2009 The elevator speech. It’s one of the prerequisites of business development. In the time you can spend with someone on a 30-second ride, … Continue reading
Posted in Features
Tagged Apple, Chris Copeland, elevator speech, google, innovation, Microsoft, Search, technology, word association, Yahoo, YouTube
Search Syndication – A Classic Case of Bait & Switch
Imagine you are the marketing director of a large, respectable corporation. You’ve approved advertising on a few prominent billboards around the city. Then, while taking a restroom break at a shoddy gas station along the highway, you notice the ad … Continue reading
Posted in Paid Search
Tagged Advertising, content network, contextual advertising, Derek Ferguson, domain, google, Microsoft, Paid Search, Search, search syndication, Yahoo
Could you be more Spezific?
Starting my usual morning routine usually consists of a GIANT cup of coffee. As I began getting my coffee buzz, I stumbled on an article discussing a new search engine. In my previous post, I asked the question of what … Continue reading
Posted in Features
Tagged Search, Spezific, visual based search engine, visual search engine
Can Search Build Brands?
This post was written by Chris Copeland, CEO, GroupM Search – The Americas, and published in MediaPost’s Search Insider, Friday, April 10, 2009 Earlier this week, eMarketer published its most recent view on the U.S. advertising space and the spending … Continue reading
Posted in Features
Tagged Advertising, agencies, agency, brand development, brand loyalty, branding, building a brand, Chris Copeland, digital marketing, eMarketer, funnel, metrics, purchase funnel, ROI, Search, Search Marketing, SEMPO
Tradeshows: Are They A Thing Of The Past Or Just In A Recession?
At a search marketing event in late 2008, 67% of pre-registered attendees attended, leaving a whopping no show of 33% of pre-registered attendees. As the economic recession has burdened families and corporations alike, and as companies are adjusting budgets to … Continue reading
Posted in Features
Tagged marketing trade shows, recession, Search, SEM, trade shows
SearchFuel.com Top 10 Reasons to Be Thankful
The Thanksgiving season is upon us and as such, it’s time to step back and recount the things we are thankful for this year. There are many things the team here at Outrider is thankful for this year… Google pulling … Continue reading
Posted in Emerging Trends & Tech, Features
Tagged google, Search, Search Marketing, SEM, Thanksgiving, Yahoo
Top 10 Spooky Signs You Live & Breathe Search
You Google “Halloween” just for the hell of it, curious as to who comes up. You are no longer creeped out by spiders because you talk about them all day and are constantly trying to figure out what they are … Continue reading
Posted in Features
Tagged google, Google Search, halloween, Search, search spider
From No Limit Poker to Solitaire
Amidst all the financial gloom of the past few weeks comes the notion that search is better positioned in this recessionary period than other media. While this may be true the future of search revenues thrive on something which may … Continue reading
Posted in Features
Tagged advertising and recession, recession, Search, search industry, SEM
