Tag Archives: Search
Google Changes Search Landscape With Introduction of Search, Plus Your World
On Tuesday, Jan. 10, 2012, Google made its most radical and forward step into true Social Search with the launch of Search, plus Your World. Your World, as described in the official Google blog post, changes search results for individual … Continue reading
Posted in Emerging Trends & Tech, Social Media
Tagged google, Google Social Search, People and Pages, Personal Search, plus Your World, Search, social search
Google Launches Google+ Pages: Insight From GroupM into Why Strategy is Critical; Immediate Steps to Take For Your Business
If you think a brand’s strategy for the Google+ social network platform is a simple as cranking out a Twitter strategy or driving likes and engagement on Facebook, think again. 100 days after kicking off brands who jumped on the Google+ … Continue reading
Posted in Features, Paid Search, Social Media
Tagged Bradley Horowitz, Chris Copeland, Christian Oeslien, Cindy Kerber Spellman, facebook, google, GroupM, GroupM Search, Search, Social Media, social network
1.3 Billion People Say They Don’t Want to Search Anymore – Now What?
Thirty-thousand feet above the western United States and staring out another airplane window, it hit me. No one wants a search engine. Last month there were 1.3 billion people worldwide who used search, with comScore reporting 12.1 billion* searches done … Continue reading
Posted in Emerging Trends & Tech, Organic Search
Tagged Chris Copeland, Search, Search Engine Marketing, SEM
+1 – Google’s Answer to Facebook’s Like Button
Today we received the announcement from Google about the release of “+1”. At the tail end of 2010, I wrote a post highlighting the inclusion of social data into the search mix, in which I stated that Google, while behind … Continue reading
Posted in Organic Search, Paid Search
Tagged +1, bing, facebook, google, Google +1, Google Places, Google Profiles, Like, Microsoft, Search, search data, SERP, social, social data, Stephen Hall
The Me-Ification Of Search And Social
Chris Copeland wants to be #1. Correction: Chris Copeland knows that Chris Copeland is already an expert, a search and social marketing guru, but he wants Google to know that he is all of that and for Google to give … Continue reading
Posted in Features, Paid Search, Social Media
Tagged @SearchBoss, brand, Chris Copeland, Digital, google, MediaPost, Search, search insider, social, tweeting, Twitter
Super Battles for Search Dominance
This post was written by Chris Copeland, CEO, GroupM Search – The Americas, and published in MediaPost’s Search Insider, Friday, February 5, 2010 This weekend, the Colts and Saints will battle to determine the king of the football hill during … Continue reading
Posted in Features
Tagged AdMob, Apple, bing, Chris Copeland, google, iPhone, Market share, Nexus One, real-time search, Search, social, social search, Super Bowl, Yahoo
‘Twas the Week Before Christmas
‘Twas the week before Christmas, no time left to waste I’d left all my shopping to last minute haste Through the store fronts I dashed with no time to spare In hopes the gifts on my list still would be … Continue reading
Posted in Features
Tagged Ask, bing, google, holiday shopping, holidays, MSN, Natasha Ludwig, online shopping, Search, Yahoo
'Twas the Week Before Christmas
‘Twas the week before Christmas, no time left to waste I’d left all my shopping to last minute haste Through the store fronts I dashed with no time to spare In hopes the gifts on my list still would be … Continue reading
Posted in Features
Tagged Ask, bing, google, holiday shopping, holidays, MSN, Natasha Ludwig, online shopping, Search, Yahoo
GroupM Search, comScore Announce Study Exploring the Interplay of Social Media and Search
Download the white paper: The Influenced: Social Media, Search and the Interplay of Consideration and Consumption A study announced today by GroupM Search, comScore and M80, exploring the interplay of search marketing and social media, reveals the dramatic correlation influenced … Continue reading
Posted in Features
Tagged automotive, Chris Copeland, Click through rate, comScore, consumer packaged goods, correlation, CTR, digital media, down the funnel, earned media, engagement, facebook, GroupM Search, influenced social media, intention, interplay, Interplay of Social Media and Search, John Antognoli, LinkedIn, M80, Organic Search, owned media, paid media, Paid Search, performance, Search, search behavior, Search Marketing, searcher penetration, social, Social Media, Social Media and Paid Statistics, Social media statistics, telecommunications, television, Todd Steinman, Twitter, upper funnel, YouTube
