Tag Archives: Search Marketing

Back to School: Sharpening Your Search Skills

Posted on August 17, 2009 by Aaron Strecker

I remember the days of elementary school. Back then, it seemed like the hardest thing you had to deal with was a little homework, what the cafeteria was serving for lunch and whether it was going to be kickball or … Continue reading →

Posted in Features | Tagged back to school, Search Engine Marketing, search industry, Search Marketing, search skills |

The Dawn of ‘Why’ Marketing

Posted on June 5, 2009 by Chris Copeland

This post was written by Chris Copeland and published in MediaPost’s Search Insider, Friday, June 5, 2009 In my last column, I proclaimed search to be going out of business. So what comes next? The answer lies in the question … Continue reading →

Posted in Emerging Trends & Tech | Tagged Chris Copeland, digital marketing, intent marketing, search agencies, Search Marketing |

Going Out of Business: The End Of Search Marketing

Posted on May 8, 2009 by Chris Copeland

This post was written by Chris Copeland, CEO, GroupM Search – The Americas, and published in MediaPost’s Search Insider, Friday, May 8, 2009 A guy walks into a search pitch meeting and says, “Thank you for inviting me here today. … Continue reading →

Posted in Emerging Trends & Tech | Tagged Chris Copeland, digital marketing, search agencies, Search Marketing |

One Sound, One Voice…Messaging Your Brand

Posted on April 29, 2009 by admin

Our castle is taking a distinct shape and the refinements are looking good! What is our next step on the final touches you may ask – wiring our new castle so it too can be integral in communication. What cooler … Continue reading →

Posted in Features | Tagged Brand messaging, Integrated Marketing, integrated search marketing, Search Marketing |

Can Search Build Brands?

Posted on April 14, 2009 by Chris Copeland

This post was written by Chris Copeland, CEO, GroupM Search – The Americas, and published in MediaPost’s Search Insider, Friday, April 10, 2009 Earlier this week, eMarketer published its most recent view on the U.S. advertising space and the spending … Continue reading →

Posted in Features | Tagged Advertising, agencies, agency, brand development, brand loyalty, branding, building a brand, Chris Copeland, digital marketing, eMarketer, funnel, metrics, purchase funnel, ROI, Search, Search Marketing, SEMPO |

Budgeting Campaigns – Building With All the Right Materials

Posted on February 3, 2009 by admin

I hope everyone had a great holiday, but it is time to get back to work on our sand castle. Our previous blogs: Playing Together and Planning and Communication all have one goal in common, and that is to become … Continue reading →

Posted in Features | Tagged effective communications, holistic search, Integrated Marketing, marketing communications, search campaign budgets, Search Marketing |

Spending Your Super Bowl Dollars Wisely: Social Media And Search Will Give Your Marketing Extra Yards

Posted on January 30, 2009 by Allana Banks

While most sports fans will be keeping score on the field during the Super Bowl this weekend, others will be keeping score of the commercials as advertisers try to make marketing touchdowns. Last year, over 95 million viewers watched the … Continue reading →

Posted in Social Media | Tagged ABC news, Allana Banks, banner ads, cross-channel integration, eMarketer, facebook, integration, MySpace, Search Marketing, Social Media, Super Bowl, Super Bowl XLIII, video ads, YouTube |

Super Bowl XLIII: As Some Advertisers Watch from the Sidelines, Will Those in the Game Have the Right Strategy?

Posted on January 30, 2009 by Sarah Tillitt

This weekend, families and friends will gather to eat, drink and scream their heads off for what is arguably the largest unofficial American holiday – Super Bowl Sunday. Millions of viewers will tune in to see the Cardinals and the … Continue reading →

Posted in Features | Tagged Advertising, Cardinals, comScore, emerging media, facebook, Fed Ex, football, General Motors, media buy, MySpace, Paid Search, Sarah Tillitt, Search Marketing, Social Media, Steelers, Super Bowl, Super Bowl XLIII, You Tube |

Search’s Andy Warhol Moment: How LinkedIn, Twitter and Social Networks May Change Search for the Better

Posted on January 7, 2009 by Chris Copeland

This post was written by Chris Copeland and published in MediaPost’s Search Insider, Friday, December 19, 2008. Andy Warhol once said, “In the future, everyone will be world-famous for fifteen minutes.” More recently, rapper Eminem asked if you had one … Continue reading →