Tag Archives: Search Marketing
Are You In Position For Greatness Realized
On Nov. 6 I stood, along with 72,000 others, and screamed, then stared in disbelief as a once-in-a-generation thoroughbred race horse named Zenyatta attempted to have her greatness realized. Zenyatta, a six-year-old mare, came to the hallowed Churchill Downs for … Continue reading
Posted in Features
Tagged breeders cup, Chris Copeland, earnings, GroupM, GroupM Search, organizational success, Search Marketing, zenyatta
GroupM Search Study Reveals Advertisers Could See CPC Increase Up To 78% With Yahoo & Microsoft Search Alliance Transition
Download the White Paper Financial Implications of the Yahoo and Microsoft Search Alliance The analysts in our Predictive Insights unit here at GroupM Search have been busy researching the financial implications the Yahoo and Microsoft Search Alliance will have on … Continue reading
Posted in Features, Paid Search
Tagged adcenter, bing, Brandon Fischer, Chris Copeland, Cindy Kerber Spellman, cost-per-click, google, GroupM Search, Jesse Wolfersberger, Katie Kluba, Kenny Schmied, Microsoft, Paid Search, panama, predictive insights, research, Search Alliance, Search Engine Marketing, Search Marketing, Yahoo
The Search Alliance: A Study In Listening To Advertisers First
We are close to 60 days from the formal transition of most advertisers to the Bing platform as part of the Yahoo-Bing search results merger. Over the next two months a lot of ink will be spilled about the expected … Continue reading
Posted in Features, Paid Search
Tagged advertiser, agency, bing, canonicalization, Chris Copeland, google, impact, merger, RAIS, rich ads in search, Search Alliance, Search Marketing, search marketing agency, Yahoo
The Interface of Intent
“The user interface on Google has changed very little since its inception, and I think it’s their core vulnerability.” – Irwin Gotlieb, Global CEO, GroupM Irwin Gotlieb was quoted in an article for India’s The Economic Times discussing the future … Continue reading
Posted in Features
Tagged Apple, bing, Chris Copeland, economic times, expressed intent, facebook, google, GroupM, intent, interface, Irwin Gotlieb, john battelle, Search Marketing, Twitter, wimbledon, world cup, Yahoo
The Winning Ticket: The Trifecta Of Intention Marketing
This post was written by Chris Copeland, CEO, GroupM Search – The Americas, and published in MediaPost’s Search Insider, Friday, April 30, 2010 As you read this, I will be standing somewhere on the grounds of my favorite sports destination, … Continue reading
Posted in Features
Tagged advertiser, Chris Copeland, consumer intent, expressed intent, intention marketing, owned media, Search Marketing, Social Media
Be Not Afraid of Greatness: The Search Aspirations of Yahoo and Bing
This post was written by Chris Copeland, CEO, GroupM Search – The Americas, and published in MediaPost’s Search Insider, Friday, April 2, 2010 Some are born great, some achieve greatness, and some have greatness thrust upon them — Shakespeare, “Twelfth … Continue reading
Posted in Features
Tagged advertisers, bing, Bing Cashback, Chris Copeland, Microsoft, Search Marketing, Yahoo
Advertising on the Move: Where and When Means More
As the consumer electronics and Detroit auto shows proved not too long ago, the Internet is more accessible and is moving to mediums and locations never imagined. Over the last decade, consumers were only able to perform searches on their … Continue reading
The Great Thanksgiving Search Campaign That Might Not Have Been
I do believe if you saw me today, you’d say that I’m absolutely beaming with delight. We had a large paid search campaign for a client of ours targeting the Thanksgiving holiday and now that all the data is in, … Continue reading
Posted in Paid Search
Tagged Bhak Tanta-Nanta, CTR, impressions, paid search campaign, paid search conversions, Search Marketing
GroupM Search, comScore Announce Study Exploring the Interplay of Social Media and Search
Download the white paper: The Influenced: Social Media, Search and the Interplay of Consideration and Consumption A study announced today by GroupM Search, comScore and M80, exploring the interplay of search marketing and social media, reveals the dramatic correlation influenced … Continue reading
Posted in Features
Tagged automotive, Chris Copeland, Click through rate, comScore, consumer packaged goods, correlation, CTR, digital media, down the funnel, earned media, engagement, facebook, GroupM Search, influenced social media, intention, interplay, Interplay of Social Media and Search, John Antognoli, LinkedIn, M80, Organic Search, owned media, paid media, Paid Search, performance, Search, search behavior, Search Marketing, searcher penetration, social, Social Media, Social Media and Paid Statistics, Social media statistics, telecommunications, television, Todd Steinman, Twitter, upper funnel, YouTube
