Tag Archives: search engine
What is Ethical SEO?
We all know there’s a line that separates acceptable SEO techniques from those that are unacceptable. One might consider this to be an ethical issue, but the reality, in fact, is much more black and white. When a search engine … Continue reading
Posted in Organic Search
Tagged copywriting, ethics, link farms, search engine, search engine algorithm, SEO, SEO technique, site optimization
Naver Enters Japan…Again
In Korea, Naver is by far the largest and most widely used search engine, currently taking 75% of the search market, with Daum (14%) and Yahoo (4%) trailing behind. Two weeks ago, Naver went beyond its borders and relaunched its … Continue reading
Posted in Features
Tagged google, Japan, Korea, Naver, search engine, Theme search, web portal, Yahoo
Where is Bing Now?
In November of last year, I wrote a post about the changes coming to Microsoft’s search engine. In this post I highlighted some of the plans for upgrades and the new branding push of 2009. Now that we have seen … Continue reading
Posted in Paid Search
Tagged bing, Bing.com, Live.com, Microsoft, search engine
Search Engine Marketers Unite: Let’s rethink what we call what we do before it’s too late!
I am at a cocktail party and Sally asks the inevitable question, “What do you do?” I cringe because most likely, she will say the two words that I hate most when it comes to descriptions about what I do. … Continue reading
CPC Conspiracy Theory – I Want To Believe
Now, I am not one to spread vicious rumors (though I do like to hear one every once in a while), but what is up with the search engines’ sporadic and unexplainable fluctuations in CPCs? MSN and Yahoo! seem to … Continue reading
Posted in Paid Search
Tagged conspiracy, cost-per-click, CPC, Erika Moersch, google, Jeff Gores, MSN, Paid Search, real time quality score, search engine, Yahoo
Are Negative Keyword Lists A Positive?
When creating a search campaign, you want to make sure you have the right recipe for success: a bowl of targeted keywords mixed with a pinch of catchy ads makes a great search campaign recipe. But what happens when someone … Continue reading
Posted in Paid Search
Tagged Allana Banks, broad match, consumer packaged goods, cpg, cpg company, exact match, google, negative keyword lists, Paid Search, phrase match, search engine, tips, V8 juice
Does MSN Live Search Matter?
Does MSN Live Search matter? In a nutshell, YES. This is especially true for search marketers, as it may be the last major search property left that is not partnering with Google for search ads. Ask.com has been backfilling their … Continue reading
Posted in Paid Search
Tagged Chris Westmeyer, google, Microsoft, MSN, MSN Live Search, MSN Search, search engine, search marketers, Yahoo
