Tag Archives: search engine optimization

The Most Important Question a Brand Must Answer for Success in 2012 Is…

Posted on January 10, 2012 by Chris Copeland

Twice last month, I found myself in meetings with representatives from Fortune 100 companies during which the conversations shifted to the role a brand’s website should play in the increasingly social, online world. In both cases, the question posed was … Continue reading →

Posted in Organic Search, Social Media | Tagged Chris Copeland, facebook, GroupM Research, search engine optimization, SEO, Twitter, YouTube |

How Google +1 Could Impact Your SEO

Posted on April 1, 2011 by Stephen Hall

This article offers perspective from GroupM Search on the SEO implications of Google’s +1 feature. It is a follow up to a POV published by GroupM Search on 3/31/2011 about the strategic implications of +1 and its meaning for brands … Continue reading →

Posted in Organic Search, Paid Search, Social Media | Tagged +1, bing, facebook, google, Google +1, GroupM Search POV, Like, Paid Search, plus one, search engine optimization, SEO, Stephen Hall |

Google Changes Algorithm to Clean Up Clutter

Posted on March 4, 2011 by Stephen Hall

Amidst the recent peak of national press attention and chatter around search engine optimization (SEO), Google announced last week, via their official blog, an update to the Google algorithm. This algo change is designed to deliver more high-quality search results … Continue reading →

Posted in Organic Search | Tagged algorithm, Content Farms, Demand Media, google, quality content, Rankings, search engine optimization, SEO, Sistrix, Stephen Hall |

Google Hangs An “Out of Business” Sign On JCPenney’s SEO Practices

Posted on February 17, 2011 by Chris Copeland

On February 12, the New York Times (NYT) ran a story on JCPenney and the means by which they came to enjoy dominance in Google’s search results. The article showed how, through illicit “black hat” search engine optimization (SEO) techniques, … Continue reading →

Posted in Organic Search | Tagged black hat, Chris Copeland, google, JCPenney, link building, New York Times, paid linking, search engine optimization, SEO, Stephen Hall |

What Bad Business and the Big Business of Google Say About the Future of Your Business

Posted on December 8, 2010 by Chris Copeland

The verdict came swiftly. A public trial created by the media was settled with a single blog entry. A decision rendered that may have far-reaching impact for businesses everywhere, and a new reality furthered that the fate of business will … Continue reading →

Posted in Features | Tagged algorithm, Chris Copeland, danny sullivan, david segal, decormyeyes, facebook, google, mediabizbloggers, New York Times, public opinion, search engine land, search engine optimization, SEO, social sphere, yandex |

SEO 101: Title Tag Optimization

Posted on September 23, 2010 by Dan Cristo

Title tags are still an important element in search engine optimization. Here is a visual tutorial of how to create an HTML document with properly optimized title tags.

Posted in Organic Search | Tagged Dan Cristo, optimization, search engine optimization, Title Tags |

Bing Powers Yahoo Organic Results…Does It Matter?

Posted on August 30, 2010 by Stephen Hall

The Yahoo! and Microsoft Search Alliance announced that Yahoo’s organic search results (English language in the U.S. and Canada) have switched over and are now being powered by Bing – the latest step in their combined battle with Google. The … Continue reading →

Posted in Organic Search | Tagged bing, google, Market share, Search Alliance, search engine optimization, SEO, steve hall, website optimization, Yahoo |

Has an Economy Gone Bad Given SEO a Brighter Future?

Posted on January 13, 2009 by Tarina Carr

With the changes in the economy, everyone is spending less. From the average consumer up to the Fortune 500 Company, we all are experiencing limited spending powers. As a natural reaction, when faced with any of life’s limitations we tend … Continue reading →

Posted in Organic Search | Tagged holistic search, Organic Search, search and economy, search engine optimization, SEO |

I'm Rubber, You're Glue: Yahoo, Google and the Future of SEO

Posted on December 1, 2008 by Chris Copeland

Last week, both Yahoo and Google introduced changes to the U.S. search results experience. Yahoo brought Glue to the States; the original version was introduced in India. Google brought forward GoogleWiki, which is about as close as Google has ever … Continue reading →