Tag Archives: Paid Search
Looking In the Right Place for Social ROI
A newly released study reports that 84% of social marketers are not measuring ROI from the channel. In reading this, my first reaction is what’s wrong with the other 16% of marketers? Social media is a truly up-the-funnel engagement. Social … Continue reading
Posted in Social Media
Tagged Advertising, Chris Copeland, conversation, funnel, GRP, marketers, Paid Search, platforms, ROI, social, TV
Conversion Rate: Does Position Matter?
One of the common challenges in paid search marketing is balancing efficiency with volume. This can vary by client depending on the goals, but many times there is often a push and pull between the two to find that happy … Continue reading
Posted in Paid Search
Tagged alessandra wallace, auctions, conversion rate, CPC, efficiency, google, Hal Varian, Paid Search, position, variation, volume
Search Syndication – A Classic Case of Bait & Switch
Imagine you are the marketing director of a large, respectable corporation. You’ve approved advertising on a few prominent billboards around the city. Then, while taking a restroom break at a shoddy gas station along the highway, you notice the ad … Continue reading
Posted in Paid Search
Tagged Advertising, content network, contextual advertising, Derek Ferguson, domain, google, Microsoft, Paid Search, Search, search syndication, Yahoo
Cui Bono?
On April 3 2009 the FDA, in a very surprising move, posted 14 untitled-letters on their web page that covers Division of Drug Marketing and Communications (DDMAC) and Headquarters Warning Letters. These letters covered 48 different products and were related … Continue reading
Posted in Paid Search
Tagged FDA and Paid Search, Paid Search, Paid Search ads, Pharma Paid Search
The “Interior Design” Phase – Campaign Goals
This article is part five of a multi-post series on SearchFuel discussing tips to a successful search marketing program through integration of your search and media agencies. Click here to access previous articles in this series: Let’s All Play in … Continue reading
Posted in Features
Tagged integrated search marketing, online campaigns, Paid Search, search campaign goals, SEM
Super Bowl XLIII: As Some Advertisers Watch from the Sidelines, Will Those in the Game Have the Right Strategy?
This weekend, families and friends will gather to eat, drink and scream their heads off for what is arguably the largest unofficial American holiday – Super Bowl Sunday. Millions of viewers will tune in to see the Cardinals and the … Continue reading
Posted in Features
Tagged Advertising, Cardinals, comScore, emerging media, facebook, Fed Ex, football, General Motors, media buy, MySpace, Paid Search, Sarah Tillitt, Search Marketing, Social Media, Steelers, Super Bowl, Super Bowl XLIII, You Tube
Ask Purchases Sendori
Ask.com officially announced on January 22 they purchased Sendori, a provider of direct navigational search technologies. While we haven’t been given any information yet as to how the two will work together or what it means for Ask.com and/or Sendori … Continue reading
Posted in Paid Search
Tagged Ask, Paid Search, search engine mergers, search engine news, SEM
53 Million Reasons to Love Broad Matching
Have you ever wondered how many new keywords/phrases are entered into search engines on a daily basis? Well, Google has recently released some information that helps get a better understanding of the real opportunity in using broad matching. From a … Continue reading
Posted in Paid Search
Tagged broad match keywords, Google Adwords, Google broad match, paid keywords, Paid Search
