Tag Archives: Paid Search
How Google +1 Could Impact Your SEO
This article offers perspective from GroupM Search on the SEO implications of Google’s +1 feature. It is a follow up to a POV published by GroupM Search on 3/31/2011 about the strategic implications of +1 and its meaning for brands … Continue reading
Posted in Organic Search, Paid Search, Social Media
Tagged +1, bing, facebook, google, Google +1, GroupM Search POV, Like, Paid Search, plus one, search engine optimization, SEO, Stephen Hall
Google +1: The Strategy Behind the Latest Search Innovation
On Wednesday, March 29, Google rolled out a new search product innovation called “+1.” +1 is designed to allow users an opportunity to recommend ads and pages they have found to be useful. Doing this will enable other Google users … Continue reading
Posted in Organic Search, Paid Search, Social Media
Tagged +1, bing, Blekko, Chris Copeland, christian oestlien, danny sullivan, facebook, google, Google +1, Organic Search, Paid Search, search engine land, SERP, social data, social graph, social search
Can Impression-Level Data Define A New Click-Through Rate?
What is a successful search? For a brand, does it really boil down to a click as we know it today or is there undetermined value at the impression level? GroupM Search CEO Chris Copeland provided commentary today on the notion of “success rate” as defined by Hitwise, and the implications this statistic could have on CTR as we know it. As consumers can get the answers they’re looking for more and more without ever clicking and leaving the SERP, he suggests attention should be redirected to a broader discussion on how engines can help brands measure the true effectiveness of search marketing programs by making impression data available to advertisers.
Check out the article, “Recalculating the Click-Through Rate in Search,” here on ClickZ.
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Posted in Paid Search
Tagged algorithm, Chris Copeland, Click through rate, ClickZ, google, Hitwise, impression data, Paid Search, success rate
GroupM Search Study Reveals Advertisers Could See CPC Increase Up To 78% With Yahoo & Microsoft Search Alliance Transition
Download the White Paper Financial Implications of the Yahoo and Microsoft Search Alliance The analysts in our Predictive Insights unit here at GroupM Search have been busy researching the financial implications the Yahoo and Microsoft Search Alliance will have on … Continue reading
Posted in Features, Paid Search
Tagged adcenter, bing, Brandon Fischer, Chris Copeland, Cindy Kerber Spellman, cost-per-click, google, GroupM Search, Jesse Wolfersberger, Katie Kluba, Kenny Schmied, Microsoft, Paid Search, panama, predictive insights, research, Search Alliance, Search Engine Marketing, Search Marketing, Yahoo
Toyota Recall: Search & Social Meltdown
In a world of instant everything, food, phone, news and stock price changes, one would think that in a marketing or public relations crisis, a company or competitor would use any media at their disposal to strategically position themselves and … Continue reading
Posted in Features, Paid Search
Tagged Jet Blue, Joseph Cowan, Paid Search, Reputation Management, Toyota recall, YouTube
How SEO Can Help Your Paid Search Campaigns
It’s common for businesses to ask how SEO is going to help their paid search efforts. This is an often misunderstood relationship, and when working with Fortune 500 companies, you can’t simply say because I said so. So, I thought … Continue reading
Geo-Targeting and PPC: A way to boost your conversion metrics
While looking at the Sunday paper one morning, I began to daydream about how much money I would save if I would just commit to coupon clipping. I then saw a coupon for a client that I work for and … Continue reading
Posted in Paid Search
Tagged Allana Banks, geo-targeted campaigns, geo-targeting, paid conversions, Paid Search, PPC
Geo-Targeting and PPC: A way to boost your conversion metrics
While looking at the Sunday paper one morning, I began to daydream about how much money I would save if I would just commit to coupon clipping. I then saw a coupon for a client that I work for and … Continue reading
Posted in Paid Search
Tagged Allana Banks, geo-targeted campaigns, geo-targeting, paid conversions, Paid Search, PPC
Google Sitelinks Beta for Paid Search – Round 1
Google Sitelinks have recently launched in Beta for Paid Search ads. These operate in basically the same way as Organic Sitelinks do, however, one must set them at a Campaign level versus. them automatically getting picked up by engine spiders. … Continue reading
Posted in Paid Search
Tagged AdWords, Beta, engine spiders, Erika Moersch, google, Google Sitelinks, Organic Sitelinks, Paid Search
GroupM Search, comScore Announce Study Exploring the Interplay of Social Media and Search
Download the white paper: The Influenced: Social Media, Search and the Interplay of Consideration and Consumption A study announced today by GroupM Search, comScore and M80, exploring the interplay of search marketing and social media, reveals the dramatic correlation influenced … Continue reading
Posted in Features
Tagged automotive, Chris Copeland, Click through rate, comScore, consumer packaged goods, correlation, CTR, digital media, down the funnel, earned media, engagement, facebook, GroupM Search, influenced social media, intention, interplay, Interplay of Social Media and Search, John Antognoli, LinkedIn, M80, Organic Search, owned media, paid media, Paid Search, performance, Search, search behavior, Search Marketing, searcher penetration, social, Social Media, Social Media and Paid Statistics, Social media statistics, telecommunications, television, Todd Steinman, Twitter, upper funnel, YouTube
