Tag Archives: Microsoft
Word Association And Clarity of Focus In The Search Space
This post was written by Chris Copeland and published in MediaPost’s Search Insider, Friday, August 28, 2009 The elevator speech. It’s one of the prerequisites of business development. In the time you can spend with someone on a 30-second ride, … Continue reading
Posted in Features
Tagged Apple, Chris Copeland, elevator speech, google, innovation, Microsoft, Search, technology, word association, Yahoo, YouTube
Search Syndication – A Classic Case of Bait & Switch
Imagine you are the marketing director of a large, respectable corporation. You’ve approved advertising on a few prominent billboards around the city. Then, while taking a restroom break at a shoddy gas station along the highway, you notice the ad … Continue reading
Posted in Paid Search
Tagged Advertising, content network, contextual advertising, Derek Ferguson, domain, google, Microsoft, Paid Search, Search, search syndication, Yahoo
Microsoft and Yahoo! Deal: Increased Scale and Competition Deliver Value, But Questions Remain
After years of discussion and speculation around a business deal between Microsoft and Yahoo!, an agreement has been reached that strengthens both companies and creates heightened competition against Google. In the deal, Microsoft’s new search engine, Bing, will power Yahoo! … Continue reading
Posted in Features
Tagged behavioral retargeting, bing, Chris Copeland, google, GroupM, GroupM Search, innovation, Microsoft, paid inclusion, search agreement, search deal, search retargeting, Yahoo
Where is Bing Now?
In November of last year, I wrote a post about the changes coming to Microsoft’s search engine. In this post I highlighted some of the plans for upgrades and the new branding push of 2009. Now that we have seen … Continue reading
Posted in Paid Search
Tagged bing, Bing.com, Live.com, Microsoft, search engine
Microsoft (David) vs. Click Fraud (Goliath), Let’s Go MSFT!
I know from the title alone that people are scratching their heads and wondering how the heck I could apply the title of “David” to a behemoth of a company like Microsoft. I can because Microsoft last week announced a … Continue reading
Posted in Paid Search
Tagged Click Fraud, Microsoft, MSN, MSN paid search
2009: Year of the Calculated Risk
This post was written by Chris Copeland, CEO, GroupM Search – The Americas, and published in MediaPost’s Search Insider, Friday, January 16, 2009. It’s become the vogue pastime to prognosticate trends and events to come in the new year. This … Continue reading
Posted in Features
Tagged 2009, agency, auction-based model, Chris Copeland, clients, compensation model, cost-per-click, CPC, Economy, google, Inauguration, marketer, MediaPost, Microsoft, mobile, mobile platform, mobile search, new media, search agency, search insider, social, Social Media, Yahoo
I'm Rubber, You're Glue: Yahoo, Google and the Future of SEO
Last week, both Yahoo and Google introduced changes to the U.S. search results experience. Yahoo brought Glue to the States; the original version was introduced in India. Google brought forward GoogleWiki, which is about as close as Google has ever … Continue reading
Posted in Organic Search
Tagged algorithm, Ask, Ask 3D, aspirin, Atlas, Atlas Institute, brand, brand experience, Chris Copeland, Dell, Expedia, Farecast, Glue, google, GoogleWiki, Microsoft, Microsoft Farecast, Orbitz, Pontiac, search engine optimization, Search Marketing, SEO, Social Media, Special K, Wikipedia, Yahoo, Yahoo Glue, Yahoo360, Young-Bean Song
I’m Rubber, You’re Glue: Yahoo, Google and the Future of SEO
Last week, both Yahoo and Google introduced changes to the U.S. search results experience. Yahoo brought Glue to the States; the original version was introduced in India. Google brought forward GoogleWiki, which is about as close as Google has ever … Continue reading
Posted in Organic Search
Tagged algorithm, Ask, Ask 3D, aspirin, Atlas, Atlas Institute, brand, brand experience, Chris Copeland, Dell, Expedia, Farecast, Glue, google, GoogleWiki, Microsoft, Microsoft Farecast, Orbitz, Pontiac, search engine optimization, Search Marketing, SEO, Social Media, Special K, Wikipedia, Yahoo, Yahoo Glue, Yahoo360, Young-Bean Song
Does MSN Live Search Matter?
Does MSN Live Search matter? In a nutshell, YES. This is especially true for search marketers, as it may be the last major search property left that is not partnering with Google for search ads. Ask.com has been backfilling their … Continue reading
Posted in Paid Search
Tagged Chris Westmeyer, google, Microsoft, MSN, MSN Live Search, MSN Search, search engine, search marketers, Yahoo
