Tag Archives: Microsoft
+1 – Google’s Answer to Facebook’s Like Button
Today we received the announcement from Google about the release of “+1”. At the tail end of 2010, I wrote a post highlighting the inclusion of social data into the search mix, in which I stated that Google, while behind … Continue reading
Posted in Organic Search, Paid Search
Tagged +1, bing, facebook, google, Google +1, Google Places, Google Profiles, Like, Microsoft, Search, search data, SERP, social, social data, Stephen Hall
Spy Games: Search Engine Wars Go Public
Search advertising has always had a little 007 to it. The space talks of white hat and black hat tacticians. Cloaking is a common practice, as is conquesting. Clearly, the space fancies itself to be more covert than most. Never … Continue reading
Posted in Features
Tagged algorithm, Ask, bing, Blekko, Chris Copeland, danny sullivan, Demand Media, google, Microsoft, Page Rank, Steve Ballmer, Tech Crunch
Are You Ready For App Optimization?
Are you ready for the coming year and all the innovations in the search space that we are bound to see along the way? We have all seen, and hopefully reacted to, the changes across the Search Engine Results Pages … Continue reading
Posted in Organic Search
Tagged Andorid, Angry Birds, Apple, Apps, bing, google, Microsoft, mobile, optimization, Personalization, SERP, smartphones, Stephen Hall
Harnessing Social Data for Personalized Search
The Oscars, Google’s search algorithm, the Eurovision Song Contest– they all famously choose the “best” answer to their questions by finding out who recommends whom -or what. The Oscars poll members of the Academy of Motion Picture Arts and Sciences … Continue reading
Posted in Organic Search
Tagged bing, Data, facebook, google, LinkedIn, Microsoft, MySpace, Peer Review, Personalization, Sentiment, Social Media, social search, Stephen Hall, Twitter, universal search, Windows Live
Bing and Facebook Personalize Search
Earlier this week, Microsoft and Facebook held a press event to announce a new module coming to Bing. In essence, Bing is now a true social search engine, using your own Facebook social graph to inform and expand your decision-making … Continue reading
Posted in Features
Tagged bing, Chris Copeland, earned media, facebook, Foursquare, GroupM Search, integration, liked, MediaPost, Microsoft, owned media, patrick harris, search insider, social graph
GroupM Search Study Reveals Advertisers Could See CPC Increase Up To 78% With Yahoo & Microsoft Search Alliance Transition
Download the White Paper Financial Implications of the Yahoo and Microsoft Search Alliance The analysts in our Predictive Insights unit here at GroupM Search have been busy researching the financial implications the Yahoo and Microsoft Search Alliance will have on … Continue reading
Posted in Features, Paid Search
Tagged adcenter, bing, Brandon Fischer, Chris Copeland, Cindy Kerber Spellman, cost-per-click, google, GroupM Search, Jesse Wolfersberger, Katie Kluba, Kenny Schmied, Microsoft, Paid Search, panama, predictive insights, research, Search Alliance, Search Engine Marketing, Search Marketing, Yahoo
Microsoft's End to Bing Cashback Takes Differentiation With It
POV from GroupM Search on the implications of Microsoft’s announcement to end the Bing Cashback program. Continue reading
Posted in Features, Paid Search
Tagged advertisers, bing, Bing Search Blog, Casback, Cindy Kerber Spellman, Click through rate, CTR, differentiation, google, GroupM Search, Market share, Microsoft, paid inclusion, Search Alliance, Yahoo
Be Not Afraid of Greatness: The Search Aspirations of Yahoo and Bing
This post was written by Chris Copeland, CEO, GroupM Search – The Americas, and published in MediaPost’s Search Insider, Friday, April 2, 2010 Some are born great, some achieve greatness, and some have greatness thrust upon them — Shakespeare, “Twelfth … Continue reading
Posted in Features
Tagged advertisers, bing, Bing Cashback, Chris Copeland, Microsoft, Search Marketing, Yahoo
Go To OMMA Mobile On Us! Free VIP Pass Through @SearchFuel Twitter Giveaway
GroupM Search and the search marketing blog SearchFuel are giving away free VIP passes to MediaPost’s OMMA Mobible through Twitter. Continue reading
Posted in Features
Tagged AP, Cindy Kerber Spellman, ESPN, ESPN Mobile, Free Pass, google, GroupM Search, John Zehr, Joule, Jumptap, Kodak, los angeles, MediaPost, Microsoft, mobile advertising, Mobile Insider, mobile marketing, mobile search, OMMA, OMMA Mobile, Paramount, Searchfuel, Steve Smith, Twitter, Weather Channel, Yahoo
Convenience Vs. Destination
This post was written by Chris Copeland, CEO, GroupM Search – The Americas, and published in MediaPost’s Search Insider, Friday, September 25, 2009 Every summer, millions of people take time off for the annual family vacation. Families take to planes, trains … Continue reading
Posted in Features
Tagged bing, Chris Copeland, convenience, destination, google, merger, Microsoft, vacation, Yahoo
