Tag Archives: MediaPost
Deal or No Deal: Is Groupon Now A Sustainable Growth Play?
The timing of Groupon’s IPO at the start of November quickly buried news that is worthy of discussion — the disappointing performance of Groupon Now. Groupon’s geo-local play to provide consumers with a “deal on demand.” As reported in Business … Continue reading
Posted in Emerging Trends & Tech, Local, Social Media
Tagged GMS Local, Groupon, Groupon Now, local advertising, MediaPost, Online Media Daily
The Me-Ification Of Search And Social
Chris Copeland wants to be #1. Correction: Chris Copeland knows that Chris Copeland is already an expert, a search and social marketing guru, but he wants Google to know that he is all of that and for Google to give … Continue reading
Posted in Features, Paid Search, Social Media
Tagged @SearchBoss, brand, Chris Copeland, Digital, google, MediaPost, Search, search insider, social, tweeting, Twitter
Bing and Facebook Personalize Search
Earlier this week, Microsoft and Facebook held a press event to announce a new module coming to Bing. In essence, Bing is now a true social search engine, using your own Facebook social graph to inform and expand your decision-making … Continue reading
Posted in Features
Tagged bing, Chris Copeland, earned media, facebook, Foursquare, GroupM Search, integration, liked, MediaPost, Microsoft, owned media, patrick harris, search insider, social graph
Go To OMMA Mobile On Us! Free VIP Pass Through @SearchFuel Twitter Giveaway
GroupM Search and the search marketing blog SearchFuel are giving away free VIP passes to MediaPost’s OMMA Mobible through Twitter. Continue reading
Posted in Features
Tagged AP, Cindy Kerber Spellman, ESPN, ESPN Mobile, Free Pass, google, GroupM Search, John Zehr, Joule, Jumptap, Kodak, los angeles, MediaPost, Microsoft, mobile advertising, Mobile Insider, mobile marketing, mobile search, OMMA, OMMA Mobile, Paramount, Searchfuel, Steve Smith, Twitter, Weather Channel, Yahoo
2009: Year of the Calculated Risk
This post was written by Chris Copeland, CEO, GroupM Search – The Americas, and published in MediaPost’s Search Insider, Friday, January 16, 2009. It’s become the vogue pastime to prognosticate trends and events to come in the new year. This … Continue reading
Posted in Features
Tagged 2009, agency, auction-based model, Chris Copeland, clients, compensation model, cost-per-click, CPC, Economy, google, Inauguration, marketer, MediaPost, Microsoft, mobile, mobile platform, mobile search, new media, search agency, search insider, social, Social Media, Yahoo
Search’s Andy Warhol Moment: How LinkedIn, Twitter and Social Networks May Change Search for the Better
This post was written by Chris Copeland and published in MediaPost’s Search Insider, Friday, December 19, 2008. Andy Warhol once said, “In the future, everyone will be world-famous for fifteen minutes.” More recently, rapper Eminem asked if you had one … Continue reading
Posted in Social Media
Tagged Andy Warhol, Chris Copeland, David Berkowitz, Dipchand Nishar, facebook, google, GoogleWiki, Jeff Winer, Kevin Lee, LinkedIn, MediaPost, MSN, Reid Hoffman, relevancy, relevant, search insider, Search Marketing, Sheryl Sandberg, Social Media, social networks, techcrunch, tweet, Twitter, Yahoo, Yahoo 360
Search's Andy Warhol Moment: How LinkedIn, Twitter and Social Networks May Change Search for the Better
This post was written by Chris Copeland and published in MediaPost’s Search Insider, Friday, December 19, 2008. Andy Warhol once said, “In the future, everyone will be world-famous for fifteen minutes.” More recently, rapper Eminem asked if you had one … Continue reading
Posted in Social Media
Tagged Andy Warhol, Chris Copeland, David Berkowitz, Dipchand Nishar, facebook, google, GoogleWiki, Jeff Winer, Kevin Lee, LinkedIn, MediaPost, MSN, Reid Hoffman, relevancy, relevant, search insider, Search Marketing, Sheryl Sandberg, Social Media, social networks, techcrunch, tweet, Twitter, Yahoo, Yahoo 360
LIVE From Park City Utah, It’s MediaPost’s Search Insider Summit
Head for the mountains of…Utah. You were about to finish the Busch beer jingle weren’t you? Ahh, the true brand marketer in you is coming out. Actually, Outrider, SearchFuel and 120 other brand advertisers, search marketers and industry specialists are … Continue reading
Posted in Features
Tagged MediaPost, search engine news, Search Insider Summit, Searchfuel
Self Serve: The Mantra for the Search Industry
One of the remarkable things about the search industry is that it is largely built on self serving. And in this case I’m not talking about Google’s ability to generate the bulk of its revenues from the tens of thousands … Continue reading
Posted in Features
Tagged Chris Copeland, google, MediaPost, Organic Search, Paid Search, search industry, search insider, search marketer, Search Marketing, SMX East, tool
