Tag Archives: Jeff Gores
Search Conversion vs. Display Conversion: Will We Ever Go Apple Picking Together?
Sorry for the reference to apple picking, but here in the Northeast we are smack in the season, and nothing beats a ripe Honeycrisp apple. The issue at hand is that as an industry we do not have a standard … Continue reading
Posted in Paid Search
Tagged campaign attribution, display ad, display conversions, Jeff Gores, ppc conversions, search conversions
Has Twitter Jumped the Shark?
I still remember, vaguely, when Fonzi jumped the shark on Happy Days, signaling what we know today as the decline of the show, but more importantly, I remember when Henry Winkler actually jumped a shark on Arrested Development. Much like … Continue reading
Posted in Features
Tagged facebook, Fonzi, Jeff Gores, Pear Analytics, profiles, social, tweeting, Twitter
CPC Conspiracy Theory – I Want To Believe
Now, I am not one to spread vicious rumors (though I do like to hear one every once in a while), but what is up with the search engines’ sporadic and unexplainable fluctuations in CPCs? MSN and Yahoo! seem to … Continue reading
Posted in Paid Search
Tagged conspiracy, cost-per-click, CPC, Erika Moersch, google, Jeff Gores, MSN, Paid Search, real time quality score, search engine, Yahoo
Does Google Own The Press, Too?
The day is September 4, 2008 and I eagerly check my Gmail account (the irony is here just wait) to see what the online world is going to deliver me. I am a little behind on my email, so it … Continue reading
Posted in Features, Paid Search, Social Media
Tagged google, Jeff Gores, MediaPost, Search Marketing
