Tag Archives: Integrated Marketing
One Sound, One Voice…Messaging Your Brand
Our castle is taking a distinct shape and the refinements are looking good! What is our next step on the final touches you may ask – wiring our new castle so it too can be integral in communication. What cooler … Continue reading
Posted in Features
Tagged Brand messaging, Integrated Marketing, integrated search marketing, Search Marketing
Budgeting Campaigns – Building With All the Right Materials
I hope everyone had a great holiday, but it is time to get back to work on our sand castle. Our previous blogs: Playing Together and Planning and Communication all have one goal in common, and that is to become … Continue reading
Communication – Your Shovel To Success
This article is part three of a multi-post series on SearchFuel discussing tips to a successful search marketing program through integration of your search and media agencies. Click here to access previous articles in this series: Let’s All Play in … Continue reading
Posted in Emerging Trends & Tech, Features
Tagged effective communications, Integrated Marketing, Search Marketing
Synchronization in Search
This post was written by Chris Copeland and published on Media Post Search Insider, Friday, October 31, 2008. Last month I wrote a column about integration in media. Everyone loves the concept of integration. Advertisers love to tout an integrated … Continue reading
Posted in Features
Tagged Integrated Marketing, Paid Search, search integration, SEM, synchronized search marketing
Why Integration Is Not the Grail, And Causality Is Overrated in Search
This article was featured in MediaPost’s Search Insider, Friday, October 3, 2008. Integration. If you are keeping score at home, it’s the buzzword bingo center square. You know, the free one that everyone claims before the game actually begins. Next … Continue reading
Posted in Features
Tagged Integrated Marketing, Search, Search Marketing, SEM, traditional media
