Tag Archives: google
The Me-Ification Of Search And Social
Chris Copeland wants to be #1. Correction: Chris Copeland knows that Chris Copeland is already an expert, a search and social marketing guru, but he wants Google to know that he is all of that and for Google to give … Continue reading
Posted in Features, Paid Search, Social Media
Tagged @SearchBoss, brand, Chris Copeland, Digital, google, MediaPost, Search, search insider, social, tweeting, Twitter
Recalculating the Click-Through Rate in Search
Much has been made during the past two months about Google losing its fastball in search. Numerous news articles have detailed a lack of consistency, a dependency on content “farms,” and a general dissatisfaction with the experience coming from search … Continue reading
Posted in Emerging Trends & Tech
Tagged Click through rate, CTR, eCTR, google, Search Engine Providers, social search
Google Changes Algorithm to Clean Up Clutter
Amidst the recent peak of national press attention and chatter around search engine optimization (SEO), Google announced last week, via their official blog, an update to the Google algorithm. This algo change is designed to deliver more high-quality search results … Continue reading
Posted in Organic Search
Tagged algorithm, Content Farms, Demand Media, google, quality content, Rankings, search engine optimization, SEO, Sistrix, Stephen Hall
Can Impression-Level Data Define A New Click-Through Rate?
What is a successful search? For a brand, does it really boil down to a click as we know it today or is there undetermined value at the impression level? GroupM Search CEO Chris Copeland provided commentary today on the notion of “success rate” as defined by Hitwise, and the implications this statistic could have on CTR as we know it. As consumers can get the answers they’re looking for more and more without ever clicking and leaving the SERP, he suggests attention should be redirected to a broader discussion on how engines can help brands measure the true effectiveness of search marketing programs by making impression data available to advertisers.
Check out the article, “Recalculating the Click-Through Rate in Search,” here on ClickZ.
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Posted in Paid Search
Tagged algorithm, Chris Copeland, Click through rate, ClickZ, google, Hitwise, impression data, Paid Search, success rate
Google Hangs An “Out of Business” Sign On JCPenney’s SEO Practices
On February 12, the New York Times (NYT) ran a story on JCPenney and the means by which they came to enjoy dominance in Google’s search results. The article showed how, through illicit “black hat” search engine optimization (SEO) techniques, … Continue reading
Posted in Organic Search
Tagged black hat, Chris Copeland, google, JCPenney, link building, New York Times, paid linking, search engine optimization, SEO, Stephen Hall
Spy Games: Search Engine Wars Go Public
Search advertising has always had a little 007 to it. The space talks of white hat and black hat tacticians. Cloaking is a common practice, as is conquesting. Clearly, the space fancies itself to be more covert than most. Never … Continue reading
Posted in Features
Tagged algorithm, Ask, bing, Blekko, Chris Copeland, danny sullivan, Demand Media, google, Microsoft, Page Rank, Steve Ballmer, Tech Crunch
Are You Ready For App Optimization?
Are you ready for the coming year and all the innovations in the search space that we are bound to see along the way? We have all seen, and hopefully reacted to, the changes across the Search Engine Results Pages … Continue reading
Posted in Organic Search
Tagged Andorid, Angry Birds, Apple, Apps, bing, google, Microsoft, mobile, optimization, Personalization, SERP, smartphones, Stephen Hall
googlemakesachange: Will Anyone Notice?
When making a list of the opportunities in search advertising, communicating depth and expressing creativity via the content of a listing is sometimes limited. For all of search’s remarkable feats, no one is ever going to mistake core paid search … Continue reading
Posted in Paid Search
Tagged Chris Copeland, CTR, display URL, earned media, google, GroupM Search, owned media optimization, pharmaceutical, POV, vanity URL
Harnessing Social Data for Personalized Search
The Oscars, Google’s search algorithm, the Eurovision Song Contest– they all famously choose the “best” answer to their questions by finding out who recommends whom -or what. The Oscars poll members of the Academy of Motion Picture Arts and Sciences … Continue reading
Posted in Organic Search
Tagged bing, Data, facebook, google, LinkedIn, Microsoft, MySpace, Peer Review, Personalization, Sentiment, Social Media, social search, Stephen Hall, Twitter, universal search, Windows Live
