Tag Archives: google
Google Changes Search Landscape With Introduction of Search, Plus Your World
On Tuesday, Jan. 10, 2012, Google made its most radical and forward step into true Social Search with the launch of Search, plus Your World. Your World, as described in the official Google blog post, changes search results for individual … Continue reading
Posted in Emerging Trends & Tech, Social Media
Tagged google, Google Social Search, People and Pages, Personal Search, plus Your World, Search, social search
One Move That Would Guarantee Google+ Beats Facebook
For the past three months, I’ve been trying to rationalize how Google+ would become a serious threat to Facebook. I’ve considered the success that Google+ has experienced in the short term, boasting 25 million users before going to beta as … Continue reading
Google Launches Google+ Pages: Insight From GroupM into Why Strategy is Critical; Immediate Steps to Take For Your Business
If you think a brand’s strategy for the Google+ social network platform is a simple as cranking out a Twitter strategy or driving likes and engagement on Facebook, think again. 100 days after kicking off brands who jumped on the Google+ … Continue reading
Posted in Features, Paid Search, Social Media
Tagged Bradley Horowitz, Chris Copeland, Christian Oeslien, Cindy Kerber Spellman, facebook, google, GroupM, GroupM Search, Search, Social Media, social network
The Common Characteristic of Winning Digital Companies
Google recently held its annual partner event, Zeitgeist. During the event, I was moved by speakers who focused on hope, opportunity, and personal and professional passion. This is the epitome of what Google is, at its core, when you strip … Continue reading
Posted in Digital Advertising, Emerging Trends & Tech
Tagged Chris Copeland, Data, Digital Companies, google, Google+ Data
Can Google Embody the Mantra of Its Social Network
With Google+ formally moving into beta, also known as the Google equivalent of full-market release status, it’s time to determine what role Google+ should play for consumers. Is it a cure to Facebook fatigue? A different way to do social, … Continue reading
Posted in Emerging Trends & Tech, Social Media
Tagged Chris Copeland, google, Google Plus, Google Vs. Facebook, social network
Will Search Shift the Social Battlefield Between Facebook and Google?
The Clash of the Digital Titans has finally arrived. There’s Google, from its lofty perch as the search giant, and there’s Facebook, which from its social throne, has taken the mantle of display inventory kings. These two industry titans now … Continue reading
Posted in Emerging Trends & Tech, Social Media
Tagged Chris Copeland, facebook, Facebook vs. Google, google, Search and Social, Social Media, social networks
Google's Unhealthy Obsession With Speed
At the recent Google Inside Search event, the online advertising and search giant introduced several new features specific to mobile and desktop search. Google product events always have a curious cadence and this event was no different. Between raucous employees … Continue reading
Posted in Emerging Trends & Tech, Organic Search, Paid Search, Social Media
Tagged Chris Copeland, google, Google Inside Search, GroupM Search
How Google +1 Could Impact Your SEO
This article offers perspective from GroupM Search on the SEO implications of Google’s +1 feature. It is a follow up to a POV published by GroupM Search on 3/31/2011 about the strategic implications of +1 and its meaning for brands … Continue reading
Posted in Organic Search, Paid Search, Social Media
Tagged +1, bing, facebook, google, Google +1, GroupM Search POV, Like, Paid Search, plus one, search engine optimization, SEO, Stephen Hall
Google +1: The Strategy Behind the Latest Search Innovation
On Wednesday, March 29, Google rolled out a new search product innovation called “+1.” +1 is designed to allow users an opportunity to recommend ads and pages they have found to be useful. Doing this will enable other Google users … Continue reading
Posted in Organic Search, Paid Search, Social Media
Tagged +1, bing, Blekko, Chris Copeland, christian oestlien, danny sullivan, facebook, google, Google +1, Organic Search, Paid Search, search engine land, SERP, social data, social graph, social search
+1 – Google’s Answer to Facebook’s Like Button
Today we received the announcement from Google about the release of “+1”. At the tail end of 2010, I wrote a post highlighting the inclusion of social data into the search mix, in which I stated that Google, while behind … Continue reading
Posted in Organic Search, Paid Search
Tagged +1, bing, facebook, google, Google +1, Google Places, Google Profiles, Like, Microsoft, Search, search data, SERP, social, social data, Stephen Hall
