Tag Archives: facebook
Bing and Facebook Personalize Search
Earlier this week, Microsoft and Facebook held a press event to announce a new module coming to Bing. In essence, Bing is now a true social search engine, using your own Facebook social graph to inform and expand your decision-making … Continue reading
Posted in Features
Tagged bing, Chris Copeland, earned media, facebook, Foursquare, GroupM Search, integration, liked, MediaPost, Microsoft, owned media, patrick harris, search insider, social graph
The Interface of Intent
“The user interface on Google has changed very little since its inception, and I think it’s their core vulnerability.” – Irwin Gotlieb, Global CEO, GroupM Irwin Gotlieb was quoted in an article for India’s The Economic Times discussing the future … Continue reading
Posted in Features
Tagged Apple, bing, Chris Copeland, economic times, expressed intent, facebook, google, GroupM, intent, interface, Irwin Gotlieb, john battelle, Search Marketing, Twitter, wimbledon, world cup, Yahoo
What’s Your Brand’s Share of Expressed Intention?
This article was written by Chris Copeland, CEO, GroupM Search – The Americas, and published on MediaBizBloggers, Tuesday, June 22, 2010. Follow Chris on Twitter – @SearchBoss. In preparation for this column, I asked the head of my research team … Continue reading
Posted in Features
Tagged AOL, Ask, Chris Copeland, comScore, Craigslist, Digg, expressed intent, facebook, Foursquare, google, gord hotchkiss, GroupM Search, intention, Kevin Lee, mediabizbloggers, MySpace, owned media management, search engine ranking, Twitter, Yahoo, YouTube
What's Your Brand’s Share of Expressed Intention?
This article was written by Chris Copeland, CEO, GroupM Search – The Americas, and published on MediaBizBloggers, Tuesday, June 22, 2010. Follow Chris on Twitter – @SearchBoss. In preparation for this column, I asked the head of my research team … Continue reading
Posted in Features
Tagged AOL, Ask, Chris Copeland, comScore, Craigslist, Digg, expressed intent, facebook, Foursquare, google, gord hotchkiss, GroupM Search, intention, Kevin Lee, mediabizbloggers, MySpace, owned media management, search engine ranking, Twitter, Yahoo, YouTube
Can Social Media Bridge the Brand-Consumer Gap?
According to recent findings by Marketing Charts, a deep chasm of distrust separates the global consumer from today’s leading brands. Let’s face it; this is not a new trend. Consumers have always been weary of companies, and companies have always … Continue reading
Posted in Social Media
Tagged brand image, brand-consumer, consumer trust, customer loyalty, facebook, Social Media, Suzanne Wagner, Twitter
Bing Goes Bezerk With New Features!
Bing has been up to A LOT over the last few weeks. Below is a round up of all things BING! – Bing Goes Live in the UK – Bing Integrates Wolfram Alpha – Bing Updates Home Page with Task-Focused … Continue reading
Posted in Features
Tagged bing, bing search, Chris Westmeyer, facebook, new feature, Twitter, updates, Wolfram Alpha
GroupM Search, comScore Announce Study Exploring the Interplay of Social Media and Search
Download the white paper: The Influenced: Social Media, Search and the Interplay of Consideration and Consumption A study announced today by GroupM Search, comScore and M80, exploring the interplay of search marketing and social media, reveals the dramatic correlation influenced … Continue reading
Posted in Features
Tagged automotive, Chris Copeland, Click through rate, comScore, consumer packaged goods, correlation, CTR, digital media, down the funnel, earned media, engagement, facebook, GroupM Search, influenced social media, intention, interplay, Interplay of Social Media and Search, John Antognoli, LinkedIn, M80, Organic Search, owned media, paid media, Paid Search, performance, Search, search behavior, Search Marketing, searcher penetration, social, Social Media, Social Media and Paid Statistics, Social media statistics, telecommunications, television, Todd Steinman, Twitter, upper funnel, YouTube
The Myth Of Google And Social & Real-Time Search
Recently it has become fashionable in technical circles to parrot the line that Google is facing a grave crisis. “They can’t do real-time or social search”, the argument goes: faced with obsolescence, “they‘ll have no choice but to buy Twitter” … Continue reading
Posted in Global Perspective, Social Media
Tagged Ciaran Norris, Delicious, facebook, Flickr, FriendFeed, google, real-time, Search, social, Summize, Twitter, Yahoo
Has Twitter Jumped the Shark?
I still remember, vaguely, when Fonzi jumped the shark on Happy Days, signaling what we know today as the decline of the show, but more importantly, I remember when Henry Winkler actually jumped a shark on Arrested Development. Much like … Continue reading
Posted in Features
Tagged facebook, Fonzi, Jeff Gores, Pear Analytics, profiles, social, tweeting, Twitter
Let’s Be Friends – Using Facebook to Build Online Branding
In a recent Business Week article it stated that Facebook recently took a $200 million investment from Russia’s Digital Sky Technologies which values it at a total of $10 billion. But is it really worth that much to your company? … Continue reading
Posted in Social Media
Tagged facebook, online branding, Social Media, social media channel
