Tag Archives: facebook
The Most Important Question a Brand Must Answer for Success in 2012 Is…
Twice last month, I found myself in meetings with representatives from Fortune 100 companies during which the conversations shifted to the role a brand’s website should play in the increasingly social, online world. In both cases, the question posed was … Continue reading
Posted in Organic Search, Social Media
Tagged Chris Copeland, facebook, GroupM Research, search engine optimization, SEO, Twitter, YouTube
One Move That Would Guarantee Google+ Beats Facebook
For the past three months, I’ve been trying to rationalize how Google+ would become a serious threat to Facebook. I’ve considered the success that Google+ has experienced in the short term, boasting 25 million users before going to beta as … Continue reading
Google Launches Google+ Pages: Insight From GroupM into Why Strategy is Critical; Immediate Steps to Take For Your Business
If you think a brand’s strategy for the Google+ social network platform is a simple as cranking out a Twitter strategy or driving likes and engagement on Facebook, think again. 100 days after kicking off brands who jumped on the Google+ … Continue reading
Posted in Features, Paid Search, Social Media
Tagged Bradley Horowitz, Chris Copeland, Christian Oeslien, Cindy Kerber Spellman, facebook, google, GroupM, GroupM Search, Search, Social Media, social network
Will Search Shift the Social Battlefield Between Facebook and Google?
The Clash of the Digital Titans has finally arrived. There’s Google, from its lofty perch as the search giant, and there’s Facebook, which from its social throne, has taken the mantle of display inventory kings. These two industry titans now … Continue reading
Posted in Emerging Trends & Tech, Social Media
Tagged Chris Copeland, facebook, Facebook vs. Google, google, Search and Social, Social Media, social networks
Building A Likable Partnership
Facebook has launched its first effort in an emerging focus area of developing deeper relationships with advertising agencies. The Facebook Studio concept is designed to showcase the creative and diverse experiences that are facilitated on the social platform. The program … Continue reading
Posted in Social Media
Tagged Chris Copeland, facebook, GroupM Search
How Google +1 Could Impact Your SEO
This article offers perspective from GroupM Search on the SEO implications of Google’s +1 feature. It is a follow up to a POV published by GroupM Search on 3/31/2011 about the strategic implications of +1 and its meaning for brands … Continue reading
Posted in Organic Search, Paid Search, Social Media
Tagged +1, bing, facebook, google, Google +1, GroupM Search POV, Like, Paid Search, plus one, search engine optimization, SEO, Stephen Hall
Google +1: The Strategy Behind the Latest Search Innovation
On Wednesday, March 29, Google rolled out a new search product innovation called “+1.” +1 is designed to allow users an opportunity to recommend ads and pages they have found to be useful. Doing this will enable other Google users … Continue reading
Posted in Organic Search, Paid Search, Social Media
Tagged +1, bing, Blekko, Chris Copeland, christian oestlien, danny sullivan, facebook, google, Google +1, Organic Search, Paid Search, search engine land, SERP, social data, social graph, social search
+1 – Google’s Answer to Facebook’s Like Button
Today we received the announcement from Google about the release of “+1”. At the tail end of 2010, I wrote a post highlighting the inclusion of social data into the search mix, in which I stated that Google, while behind … Continue reading
Posted in Organic Search, Paid Search
Tagged +1, bing, facebook, google, Google +1, Google Places, Google Profiles, Like, Microsoft, Search, search data, SERP, social, social data, Stephen Hall
Harnessing Social Data for Personalized Search
The Oscars, Google’s search algorithm, the Eurovision Song Contest– they all famously choose the “best” answer to their questions by finding out who recommends whom -or what. The Oscars poll members of the Academy of Motion Picture Arts and Sciences … Continue reading
Posted in Organic Search
Tagged bing, Data, facebook, google, LinkedIn, Microsoft, MySpace, Peer Review, Personalization, Sentiment, Social Media, social search, Stephen Hall, Twitter, universal search, Windows Live
What Bad Business and the Big Business of Google Say About the Future of Your Business
The verdict came swiftly. A public trial created by the media was settled with a single blog entry. A decision rendered that may have far-reaching impact for businesses everywhere, and a new reality furthered that the fate of business will … Continue reading
