Tag Archives: Erika Moersch
Google Sitelinks Beta for Paid Search – Round 1
Google Sitelinks have recently launched in Beta for Paid Search ads. These operate in basically the same way as Organic Sitelinks do, however, one must set them at a Campaign level versus. them automatically getting picked up by engine spiders. … Continue reading
Posted in Paid Search
Tagged AdWords, Beta, engine spiders, Erika Moersch, google, Google Sitelinks, Organic Sitelinks, Paid Search
Google Local Listing Ads in Beta
The Brief Google Local Listing Ads have been launched in Beta for the San Francisco and San Diego areas. These are not to be confused with Location Extension Ads, formerly known as Google Local Business Ads (LBAs). Previously, Local Business … Continue reading
Posted in Features, Paid Search
Tagged AdWords, auction dynamics, Beta, Erika Moersch, google, Google Local Business Ad, LBAs, LLA, Local Business Center, Local Extension Ad, Local Listing Ad, organic, paid
CPC Conspiracy Theory – I Want To Believe
Now, I am not one to spread vicious rumors (though I do like to hear one every once in a while), but what is up with the search engines’ sporadic and unexplainable fluctuations in CPCs? MSN and Yahoo! seem to … Continue reading
Posted in Paid Search
Tagged conspiracy, cost-per-click, CPC, Erika Moersch, google, Jeff Gores, MSN, Paid Search, real time quality score, search engine, Yahoo
Google’s Real Time Quality Score Changes Your Query Results
Last week, Google moved its Real Time Quality Score (RTQS) testing out of beta and launched it live for all AdWords advertisers. RTQS allows for Google’s algorithm to calculate Quality Score (QS) on the fly each time a search is … Continue reading
Posted in Paid Search
Tagged Erika Moersch, google, Google Quality Score, Google Real Time Quality Score, Paid Search, PPC Quality Score, SEM
Will Google’s Chrome Win This Round of Browser Wars?
Many of you have received a ghastly amount emails and news posts about Google’s new beta browser, Chrome. And, if you’re like me, you thought “Here we go again.” Does the world need another browser? First, we received news about … Continue reading
Posted in Emerging Trends & Tech
Tagged Browser Wars, chrome, Erika Moersch, google
Will Google's Chrome Win This Round of Browser Wars?
Many of you have received a ghastly amount emails and news posts about Google’s new beta browser, Chrome. And, if you’re like me, you thought “Here we go again.” Does the world need another browser? First, we received news about … Continue reading
Posted in Emerging Trends & Tech
Tagged Browser Wars, chrome, Erika Moersch, google
