Tag Archives: Chris Copeland
Will Search Shift the Social Battlefield Between Facebook and Google?
The Clash of the Digital Titans has finally arrived. There’s Google, from its lofty perch as the search giant, and there’s Facebook, which from its social throne, has taken the mantle of display inventory kings. These two industry titans now … Continue reading
Posted in Emerging Trends & Tech, Social Media
Tagged Chris Copeland, facebook, Facebook vs. Google, google, Search and Social, Social Media, social networks
Google's Unhealthy Obsession With Speed
At the recent Google Inside Search event, the online advertising and search giant introduced several new features specific to mobile and desktop search. Google product events always have a curious cadence and this event was no different. Between raucous employees … Continue reading
Posted in Emerging Trends & Tech, Organic Search, Paid Search, Social Media
Tagged Chris Copeland, google, Google Inside Search, GroupM Search
Building A Likable Partnership
Facebook has launched its first effort in an emerging focus area of developing deeper relationships with advertising agencies. The Facebook Studio concept is designed to showcase the creative and diverse experiences that are facilitated on the social platform. The program … Continue reading
Posted in Social Media
Tagged Chris Copeland, facebook, GroupM Search
1.3 Billion People Say They Don’t Want to Search Anymore – Now What?
Thirty-thousand feet above the western United States and staring out another airplane window, it hit me. No one wants a search engine. Last month there were 1.3 billion people worldwide who used search, with comScore reporting 12.1 billion* searches done … Continue reading
Posted in Emerging Trends & Tech, Organic Search
Tagged Chris Copeland, Search, Search Engine Marketing, SEM
Um, No, Search Is Not The ‘Worst’ Form of Advertising
GroupM Search Chief Says Branded Search Plays A Bigger Role In Purchase Decisions Than You Think I don’t know Josh Shatkin-Margolis (author of “Search is the Worst Form of Advertising,” AdAge, 4/26/11), but I know his argument. The sales pitch … Continue reading
Posted in Digital Advertising, Organic Search, Paid Search
Tagged Branded Search, Chris Copeland, search advertising
Google +1: The Strategy Behind the Latest Search Innovation
On Wednesday, March 29, Google rolled out a new search product innovation called “+1.” +1 is designed to allow users an opportunity to recommend ads and pages they have found to be useful. Doing this will enable other Google users … Continue reading
Posted in Organic Search, Paid Search, Social Media
Tagged +1, bing, Blekko, Chris Copeland, christian oestlien, danny sullivan, facebook, google, Google +1, Organic Search, Paid Search, search engine land, SERP, social data, social graph, social search
The Me-Ification Of Search And Social
Chris Copeland wants to be #1. Correction: Chris Copeland knows that Chris Copeland is already an expert, a search and social marketing guru, but he wants Google to know that he is all of that and for Google to give … Continue reading
Posted in Digital Advertising, Social Media
Tagged Chris Copeland, Personal Branding, Search and Social, social search
The Me-Ification Of Search And Social
Chris Copeland wants to be #1. Correction: Chris Copeland knows that Chris Copeland is already an expert, a search and social marketing guru, but he wants Google to know that he is all of that and for Google to give … Continue reading
Posted in Features, Paid Search, Social Media
Tagged @SearchBoss, brand, Chris Copeland, Digital, google, MediaPost, Search, search insider, social, tweeting, Twitter
Can Impression-Level Data Define A New Click-Through Rate?
What is a successful search? For a brand, does it really boil down to a click as we know it today or is there undetermined value at the impression level? GroupM Search CEO Chris Copeland provided commentary today on the notion of “success rate” as defined by Hitwise, and the implications this statistic could have on CTR as we know it. As consumers can get the answers they’re looking for more and more without ever clicking and leaving the SERP, he suggests attention should be redirected to a broader discussion on how engines can help brands measure the true effectiveness of search marketing programs by making impression data available to advertisers.
Check out the article, “Recalculating the Click-Through Rate in Search,” here on ClickZ.
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Posted in Paid Search
Tagged algorithm, Chris Copeland, Click through rate, ClickZ, google, Hitwise, impression data, Paid Search, success rate
Google Hangs An “Out of Business” Sign On JCPenney’s SEO Practices
On February 12, the New York Times (NYT) ran a story on JCPenney and the means by which they came to enjoy dominance in Google’s search results. The article showed how, through illicit “black hat” search engine optimization (SEO) techniques, … Continue reading
Posted in Organic Search
Tagged black hat, Chris Copeland, google, JCPenney, link building, New York Times, paid linking, search engine optimization, SEO, Stephen Hall
