Tag Archives: Chris Copeland
The Most Important Question a Brand Must Answer for Success in 2012 Is…
Twice last month, I found myself in meetings with representatives from Fortune 100 companies during which the conversations shifted to the role a brand’s website should play in the increasingly social, online world. In both cases, the question posed was … Continue reading
Posted in Organic Search, Social Media
Tagged Chris Copeland, facebook, GroupM Research, search engine optimization, SEO, Twitter, YouTube
Black Friday: Social Shopping 1.0
I love Black Friday. There, I said it. And I know I’m not alone. By nature, as an anti-social individual who will spear you with a cart while listening to “Grandma Got Run Over By A Reindeer” on my iPod … Continue reading
Posted in Emerging Trends & Tech, Social Media
Tagged Black Friday, Chris Copeland, Foursquare, Holiday Retail, Social Shopping, Social Shopping 2.0
One Move That Would Guarantee Google+ Beats Facebook
For the past three months, I’ve been trying to rationalize how Google+ would become a serious threat to Facebook. I’ve considered the success that Google+ has experienced in the short term, boasting 25 million users before going to beta as … Continue reading
Google Launches Google+ Pages: Insight From GroupM into Why Strategy is Critical; Immediate Steps to Take For Your Business
If you think a brand’s strategy for the Google+ social network platform is a simple as cranking out a Twitter strategy or driving likes and engagement on Facebook, think again. 100 days after kicking off brands who jumped on the Google+ … Continue reading
Posted in Features, Paid Search, Social Media
Tagged Bradley Horowitz, Chris Copeland, Christian Oeslien, Cindy Kerber Spellman, facebook, google, GroupM, GroupM Search, Search, Social Media, social network
The Common Characteristic of Winning Digital Companies
Google recently held its annual partner event, Zeitgeist. During the event, I was moved by speakers who focused on hope, opportunity, and personal and professional passion. This is the epitome of what Google is, at its core, when you strip … Continue reading
Posted in Digital Advertising, Emerging Trends & Tech
Tagged Chris Copeland, Data, Digital Companies, google, Google+ Data
Can Google Embody the Mantra of Its Social Network
With Google+ formally moving into beta, also known as the Google equivalent of full-market release status, it’s time to determine what role Google+ should play for consumers. Is it a cure to Facebook fatigue? A different way to do social, … Continue reading
Posted in Emerging Trends & Tech, Social Media
Tagged Chris Copeland, google, Google Plus, Google Vs. Facebook, social network
Why Retailers’ ‘Ho Ho Ho’ May Be an “Oh, No!” Without Mobile SEO
Last week, Google released via a blog post data around its expectations for the holiday season as it pertains to mobile device usage. The numbers represent a potentially massive shift in consumer behavior as it relates to usage of devices … Continue reading
Posted in Mobile, Organic Search
Tagged Chris Copeland, mobile marketing, mobile search, Mobile SEO, organic listings, Search engine optimizaiton
Stock Market Volatility Creates Search Market Opportunities
“Fasten your seat belts, it’s going to be a bumpy night” – Bette Davis, All About Eve Debt ceiling debates, S&P downgrades of U.S. credit ratings, wild swings in stock market levels and a global economic crisis drifting back towards … Continue reading
Google’s Not Making You Stupid, It’s Making You Obsolete!
In 2007, Mashable claimed that Google was making us dumber. In 2008, Nicholas Carr of The Atlantic went deeper, proclaiming that we were, as a society, becoming stupid in part due to the advancements of companies like Google. Carr was … Continue reading
Posted in Emerging Trends & Tech, Global Perspective
Tagged Chris Copeland, Emerging Technology, Tech Companies, Technology Trends
