Tag Archives: branding
Can Search Build Brands?
This post was written by Chris Copeland, CEO, GroupM Search – The Americas, and published in MediaPost’s Search Insider, Friday, April 10, 2009 Earlier this week, eMarketer published its most recent view on the U.S. advertising space and the spending … Continue reading
Posted in Features
Tagged Advertising, agencies, agency, brand development, brand loyalty, branding, building a brand, Chris Copeland, digital marketing, eMarketer, funnel, metrics, purchase funnel, ROI, Search, Search Marketing, SEMPO
Owning Your Brand – Smart or Wasteful?
Let’s save some time and get to the point: owning your brand – smart idea or a waste of valuable marketing dollars? Answer: Smart idea. And here’s why. Owning your brand terms in paid search allows control over the message … Continue reading
Debunking Search Marketing Myths: 5 Important Things You Quickly Learn After Diving Into Search
There are a few misconceptions about search marketing one quickly realizes after spending some time entrenched in the industry. I started working in search two years ago. When I came across the listing for a position at a search marketing … Continue reading
Posted in Paid Search
Tagged branding, lead generation, online advertising, Paid Search, return on investment, ROI, Sarah Tillitt, seach marketing, search marketing myths
