Tag Archives: Advertising
Advertising on the Move: Where and When Means More
As the consumer electronics and Detroit auto shows proved not too long ago, the Internet is more accessible and is moving to mediums and locations never imagined. Over the last decade, consumers were only able to perform searches on their … Continue reading
Advertising 2010: Release The Hounds
This post was written by Chris Copeland, CEO, GroupM Search – The Americas, and published in MediaPost’s Search Insider, Friday, December 18, 2009 One of the unique opportunities of my role is that I spend a fair amount of time reflecting … Continue reading
Posted in Features
Tagged 2009, 2010, Advertising, Chris Copeland, dissappointment, industry, marketing, New Year
The Closed Loop of Consumer Intent and Insights
The last year has seen enormous pressure on the advertising business as we know it. Beyond all the well-documented ills that have troubled the sector, an additional staple of the way media has been planned and bought is seeing its … Continue reading
Posted in Features
Tagged Advertising, Chris Copeland, consumer intent, insight, panel, perception, Social Media
What’s going to work? TEAMWORK
This post was written by Chris Copeland, CEO, GroupM Search – The Americas, and published in MediaPost’s Search Insider, Friday, November 20, 2009 If you have a child in the 18 to 36-month-old range, you may recognize the catch phrase … Continue reading
Posted in Features
Tagged Advertising, Chris Copeland, leadership, ROI, search marrketing, success, teamwork
What's going to work? TEAMWORK
This post was written by Chris Copeland, CEO, GroupM Search – The Americas, and published in MediaPost’s Search Insider, Friday, November 20, 2009 If you have a child in the 18 to 36-month-old range, you may recognize the catch phrase … Continue reading
Posted in Features
Tagged Advertising, Chris Copeland, leadership, ROI, search marrketing, success, teamwork
Looking In the Right Place for Social ROI
A newly released study reports that 84% of social marketers are not measuring ROI from the channel. In reading this, my first reaction is what’s wrong with the other 16% of marketers? Social media is a truly up-the-funnel engagement. Social … Continue reading
Posted in Social Media
Tagged Advertising, Chris Copeland, conversation, funnel, GRP, marketers, Paid Search, platforms, ROI, social, TV
Search Syndication – A Classic Case of Bait & Switch
Imagine you are the marketing director of a large, respectable corporation. You’ve approved advertising on a few prominent billboards around the city. Then, while taking a restroom break at a shoddy gas station along the highway, you notice the ad … Continue reading
Posted in Paid Search
Tagged Advertising, content network, contextual advertising, Derek Ferguson, domain, google, Microsoft, Paid Search, Search, search syndication, Yahoo
The Code Of Advertising: Like Car Buying OR Home Buying?
This post was written by Chris Copeland, CEO, GroupM Search – The Americas, and published in MediaPost’s Search Insider, Friday, July 31, 2009 Warren Buffet prides himself in being a shareholder. When he buys an interest of whatever size in a … Continue reading
Posted in Features
Tagged Advertising, agency, Chris Copeland, code of advertising, digital trading platforms, diminished value, increased value, shareholder, the code, value
Can Search Build Brands?
This post was written by Chris Copeland, CEO, GroupM Search – The Americas, and published in MediaPost’s Search Insider, Friday, April 10, 2009 Earlier this week, eMarketer published its most recent view on the U.S. advertising space and the spending … Continue reading
Posted in Features
Tagged Advertising, agencies, agency, brand development, brand loyalty, branding, building a brand, Chris Copeland, digital marketing, eMarketer, funnel, metrics, purchase funnel, ROI, Search, Search Marketing, SEMPO
Super Bowl XLIII: As Some Advertisers Watch from the Sidelines, Will Those in the Game Have the Right Strategy?
This weekend, families and friends will gather to eat, drink and scream their heads off for what is arguably the largest unofficial American holiday – Super Bowl Sunday. Millions of viewers will tune in to see the Cardinals and the … Continue reading
Posted in Features
Tagged Advertising, Cardinals, comScore, emerging media, facebook, Fed Ex, football, General Motors, media buy, MySpace, Paid Search, Sarah Tillitt, Search Marketing, Social Media, Steelers, Super Bowl, Super Bowl XLIII, You Tube
