What is Ethical SEO?
by KLegault ~ August 6th, 2009 |
We all know there’s a line that separates acceptable SEO techniques from those that are unacceptable. One might consider this to be an ethical issue, but the reality, in fact, is much more black and white. When a search engine algorithm or human reviewer analyzes your SEO technique, there are only two potential outcomes: acceptable or unacceptable. The consequences of using unacceptable SEO techniques range from a mild slap on the wrist, such as lower ranking in the search results, to a full ban from the search engines and removal of all your pages. Therefore, the fundamental ethical issue pertaining to SEO is if your SEO marketing company knows that a technique is unacceptable but decides to implement it anyway in the hope that it will go unnoticed or will achieve short term gain.
