Are We Listening to Consumer’s Concerns about Privacy and Safety Online?
by Cheryl Foster ~ March 19th, 2010 |
OMMA Global 2010 didn’t disappoint. Much of Wednesday’s discussion revolved around the future of social media and mobile technology and how these platforms have given the consumer more control over the marketing process. Today, consumers demand immediate access to information in any place, at any time. These platforms also give the consumer the ability to disseminate their thoughts en masse at the click of a button – which makes online reputation management for marketers more important than ever. These discussions have been going on for some time now and everyone in the industry knows that the evolution of the industry will change marketing as we know it.
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As the consumer electronics and Detroit auto shows proved not too long ago, the Internet is more accessible and is moving to mediums and locations never imagined. Over the last decade, consumers were only able to perform searches on their desktops and laptops. Now, they are able to browse on their mobile devices on the subway, read the latest best seller on their eReader, look up store sales from their car and research movie reviews from their TV. So what does this mean for the future of search marketing?
