Comments on: How SEO Can Help Your Paid Search Campaigns http://groupmsearch.com/blog/2010/01/how-seo-can-help-your-paid-search-campaigns/ Wed, 01 Feb 2012 17:50:57 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Greg Howard http://groupmsearch.com/blog/2010/01/how-seo-can-help-your-paid-search-campaigns/#comment-469 Greg Howard Thu, 04 Mar 2010 18:40:52 +0000 http://www.searchfuel.com/?p=2441#comment-469 Great points, Eric. One thing to add is that many of the brands Outrider works with have a well-established presence online. Because of this, they are often viewed by the major search engines as more trustworthy and authoritative than upstart competitors. However, length of time online is not enough to be viewed by Google and friends as trustworthy. As you point out, players who are well-established online but don't have a well-optimized Web presence are literally leaving money on the table--in terms of lost click conversions, poor organic rankings, etcetera. Moreover, the rise of ad blocker software should make Outrider's clients think twice about relying solely on paid search when it comes to search engine marketing. For example, Ad Blocker Plus, the popular ad blocker for the Mozilla Firefox Internet browser, has over 9 million daily users and has been downloaded 70 million times! In addition, people have become very good at avoiding ads in general and tend not to trust them anyway. Scoring well in organic search engine rankings is like getting a big endorsement from a trusted friend. Put simply, if your website's content can score higher organic rankings than your competitors in the search engines, the effect on lead generation and conversion can be dramatic. Businesses who understand this will be in a better position to edge out competitors and win consumer dollars. Great points, Eric. One thing to add is that many of the brands Outrider works with have a well-established presence online. Because of this, they are often viewed by the major search engines as more trustworthy and authoritative than upstart competitors. However, length of time online is not enough to be viewed by Google and friends as trustworthy. As you point out, players who are well-established online but don’t have a well-optimized Web presence are literally leaving money on the table–in terms of lost click conversions, poor organic rankings, etcetera.

Moreover, the rise of ad blocker software should make Outrider’s clients think twice about relying solely on paid search when it comes to search engine marketing. For example, Ad Blocker Plus, the popular ad blocker for the Mozilla Firefox Internet browser, has over 9 million daily users and has been downloaded 70 million times! In addition, people have become very good at avoiding ads in general and tend not to trust them anyway. Scoring well in organic search engine rankings is like getting a big endorsement from a trusted friend.

Put simply, if your website’s content can score higher organic rankings than your competitors in the search engines, the effect on lead generation and conversion can be dramatic. Businesses who understand this will be in a better position to edge out competitors and win consumer dollars.

]]> By: SEO & PPC Campaigns Combined – Good for your business? | Jon’s In Waikiki (AKA The Waikiki Marketer) http://groupmsearch.com/blog/2010/01/how-seo-can-help-your-paid-search-campaigns/#comment-468 SEO & PPC Campaigns Combined – Good for your business? | Jon’s In Waikiki (AKA The Waikiki Marketer) Fri, 12 Feb 2010 18:26:39 +0000 http://www.searchfuel.com/?p=2441#comment-468 [...] http://www.searchfuel.com/2010/01/how-seo-can-help-your-paid-search-campaigns/ [...] [...] http://www.searchfuel.com/2010/01/how-seo-can-help-your-paid-search-campaigns/ [...]

]]>