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You Know Your Business, But Do You Know Your Competition?

by ~ December 4th, 2009

Having an online business can have many challenges – designing a website that ensures a positive user experience, ensuring your shopping cart works properly and promoting your product or service appropriately through online and offline advertising.

And there is also your competition.

Competitive intelligence has become an essential part of initial business planning.  Knowing who is competing for your customers in the online space is critical to your success, and knowing what they are doing in the online space is even more important. 

So just how do you find out whom your direct online competition is?

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STOP Diverting Your Paid Search Traffic!

by ~ December 2nd, 2009

Mixed SignalsAs of late, I’ve been hearing a lot of teams encountering a few road blocks when presenting clients with a search campaign.  Without fail, it seems like there is constant push back on one or all of the following: 

Not running on Branded Keywords in the campaign, while putting the focus more on general keywords.

Run on an extremely limited keyword list.

Sporadic campaign launches.  Only running during specific seasons.

Now, I understand that this seems awfully elementary, but I think it is important to stress a few of the basics when starting to put together a search campaign.  While it makes sense to those of us diving into search campaigns day in and day out, you can’t always assume that the person receiving the search strategy and keyword list understands search completely. 

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Google Sitelinks Beta for Paid Search – Round 1

by ~ December 1st, 2009

Google Sitelinks have recently launched in Beta for Paid Search ads.  These operate in basically the same way as Organic Sitelinks do, however, one must set them at a Campaign level versus. them automatically getting picked up by engine spiders. 

Thus far, most accounts chosen for the Beta have been enabling the links for their branded Campaigns.  Branded keywords will most likely trigger the Sitelinks versus non-branded.

An advertiser can log into their AdWords account, choose a Campaign, go to the Campaign Settings tab and post up to 10 Sitelinks.  Once the links are named and assigned landing pages, they may show along with your Paid Search ad in Google’s results.

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