The air is crisp, the leaves are changing, and for most of the U.S., it’s dark by 8. This must mean one thing – Award Season is upon us. The time of year when search marketing means more than a page rank or limited character count and transforms into compelling, visual stories of interaction.
Recently, two divisions of GroupM Search and their clients were named finalists for four industry awards:
2009 IAB MIXX Award – Direct Response/Lead Generation
Pizza Hut / MEC Interaction
2009 IAB MIXX Award – Search Marketing
Pizza Hut / MEC Interaction
OMMA Online Advertising Creativity Award – Search Marketing: SEM Campaign
Century 21 / MediaCom Search
Creative Media Award – Online Media Search
Pizza Hut / MEC Interaction
Winners will be announced next week among a series of galas and ceremonies during Advertising Week in New York City.
So what does award chatter mean to the marketing community at large? Hopefully a bit more than cocktails, networking and some well-hosted after parties in the city that never sleeps. As I look at it, it’s a great time to tune in and see what’s going on as not only is outstanding work being recognized, but it is interesting to watch the evolution and see whose innovation today becomes trends and best practices of the future.
Congrats to all who made these campaigns get nominated!
Thanks, Eduard. At least 8 employees were critical in driving the successful strategy. Award galas are tonight through Wednesday. We’ll keep you posted!
Very nice article, and congratulations to all finalists! I look forward to hearing the results! Best of luck!
Mediacom Search won the Online Advertising Creativity: Search Marketing:SEM award!
The consumer purchase funnel strategy was used and was done on behalf of Century 21.
If you would like to see more information on the entry let me know!