At SES San Jose? Check Email, Tweet & Catch up on SearchFuel @ Blogging Centers
by Cindy Kerber Spellman ~ August 11th, 2009 |
It’s hard for me to mention the city of San Jose without the sports fan in me wanting to jump to my feet and shout (in an unsportsmanlike kind of way) as I would at a game featuring one of my favorite hockey rivalries – the St. Louis Blues and San Jose Sharks. (Go Blues.) But for a moment, I’ll put my biases aside and admit — great things are brewing in the Silicon Valley this week.
SES San Jose 2009 is underway at the McEnery Convention Center, where optimization, search of the future and metrics seem to be important topics to marketers this year. Don’t miss the chatter – stop by one of the two Blogging Centers at SES, brought to you by SearchFuel and search marketing agency Outrider, featuring computer stations with free internet access to check your email, post to your blog or send off a few tweets.
While you’re at it, feel free to shoot us a note to searchfuel@gmail.com. Send us your feedback on SES and the discussions taking place, and we’ll feature a few of your postcards from the edge here.
Oh. And weather.com is reporting gorgeous weather on their hour-by-hour forecast. I’m jealous you’re there and I’m here, living vicariously through our bloggers & co-workers on the ground at SES. If you don’t mind me suggesting, why not step outside with a laptop for a little sunshine and fresh air, catch up on all the stories on SearchFuel and join the conversation – your comments to our posts are welcomed by our writers and help fuel further search discussion.
Enjoy SES and your stay in San Jose!
We all know there’s a line that separates acceptable SEO techniques from those that are unacceptable. One might consider this to be an ethical issue, but the reality, in fact, is much more black and white. When a search engine algorithm or human reviewer analyzes your SEO technique, there are only two potential outcomes: acceptable or unacceptable. The consequences of using unacceptable SEO techniques range from a mild slap on the wrist, such as lower ranking in the search results, to a full ban from the search engines and removal of all your pages. Therefore, the fundamental ethical issue pertaining to SEO is if your SEO marketing company knows that a technique is unacceptable but decides to implement it anyway in the hope that it will go unnoticed or will achieve short term gain.
Warren Buffet prides himself in being a shareholder. When he buys an interest of whatever size in a company, he intends to hold onto that interest by and large for an extended period of time. His goal is not the quick flip, but rather to buy smart businesses with good leadership and see through the thick and thin towards a better long-term reward. In his eyes, shareholders make businesses, not share traders, because they have a mutual long-term interest in success.
