http://groupmsearch.com/blog/2009/03/be-a-driver-not-a-passenger/ Wed, 01 Feb 2012 17:50:57 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://groupmsearch.com/blog/2009/03/be-a-driver-not-a-passenger/#comment-389 Greg Howard Wed, 24 Feb 2010 11:53:27 +0000 http://www.searchfuel.com/?p=977#comment-389 I enjoyed this post, Aaron, and have to agree with you; it is indeed our responsibility to help clients see and understand every opportunity that search marketing affords them. I think a lot of clients who are not experts in search marketing approach it in the same way that they approach social media marketing: with reservation, caution, even worry. We must assuage their fears about project costs and results and give them every opportunity to go on the offensive--to help them win attention, market share, etc. We truly are partners in their success, and we must leverage our expert knowledge to build their trust in us and service them appropriately. I enjoyed this post, Aaron, and have to agree with you; it is indeed our responsibility to help clients see and understand every opportunity that search marketing affords them. I think a lot of clients who are not experts in search marketing approach it in the same way that they approach social media marketing: with reservation, caution, even worry. We must assuage their fears about project costs and results and give them every opportunity to go on the offensive–to help them win attention, market share, etc. We truly are partners in their success, and we must leverage our expert knowledge to build their trust in us and service them appropriately.

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