Ask.com officially announced on January 22 they purchased Sendori, a provider of direct navigational search technologies.  While we haven’t been given any information yet as to how the two will work together or what it means for Ask.com and/or Sendori users, we are excited to see how the merger plays out.

Most people are familiar with Ask.com, formerly known as Ask Jeeves, being a general Search engine.  Sendori works a little different than Ask.  Being a provider of direct navigational search, Sendori sends “qualified visitors from undeveloped web domains to advertiser websites ”  Make sense?  I know, it’s a little confusing.  The example illustrated on their website shows how when someone types in an undeveloped web domain such as NiceDiamondRings.com, Sendori will qualify the visitor by matching the domain to keywords, and then send the user to an appropriate advertiser’s page, such as DeBeers.com.

What we do know so far is the acquisition of Sendori essentially gives Ask.com/IAC access to 130,000 advertisers and 33 million unique visitors per month.  However, as mentioned above, no information has been provided on how the two will work together…or not.  Keep an eye out for some potential changes to these two Search products in the near future!  Do you have any guesses as to what may happen?