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This week at SMX East: Ask the Expert and Win $100; Questions & Answers Posted Live on SearchFuel

by ~ October 6th, 2008
SMX East

SMX East

Look on the bright side. Sometimes challenges can be a good thing. In this case, your search marketing challenge can put $100 in your pocket.

If you are at SMX East this week, stop by the Outrider Booth (#418) and complete an Ask The Expert card, sharing with us a question about challenges you’re having with your search marketing campaign or with your marketing and business objectives in general. We’ve brought to SMX some of our search strategists that lead search strategy for many of the world’s largest advertisers. They can answer questions specific to your challenges, or if you provide your email address, one of our strategists will reply to you with an answer to your question.

Answers to the questions submitted to us will be posted by our experts live on SearchFuel from SMX and throughout the week.

Couldn’t make it to SMX?

Visit www.outrider.com/asktheexpert and submit your question there or email your question to searchfuel@gmail.com. Be sure to include your name and contact info.

So I mentioned $100? Yes, that’s part 2 of this good news. (Part 1 was having someone help you solve a marketing or search problem!) All Ask the Expert questions during SMX will be entered into multiple drawings for $100 American Express Gift Cards, which winners can pick up live, on-site at the Outrider booth at SMX or we’ll mail it to you. How will you know if you’re $100 richer? Check back on SearchFuel 10/6 and 10/7. Winners will be posted here daily.

Look at it as a way of getting paid for participating in three days of smart search conversation.

Have a great time at SMX and we look forward to your questions.

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10 Characteristics of a Search Geek

by ~ October 1st, 2008

Some people relax by practicing yoga, or watching sports. Other people build a ship in a bottle or read comic books. Here at Search Fuel, we relax by … doing search.

So, in the interest of your health, this week’s blog post is a warning!


You are a Search Geek if…

1. You’ve checked the meta-tags of your daughter’s Girl Scout website.

2. You’re seeing how many conversions you received at 7:30 am … on a Sunday.

3. You’ve talked to anyone at Google in the last 48 hours.

4. You’ve spent more than an hour trying to figure out how to fit a five letter action verb into three character spaces.

5. You already know how to fit a five letter action verb into three character spaces.

6. There is swag from more than two engines sitting on your desk.

7. You optimize .ico tags.

8. You refer to Google as “Sergey and Larry’s Guide to the World Wide Web”.

9. You’ve ever blamed a bad day on an “Algorithim Update”.

10. You’ve ever said “Baby, I’m going to be late for dinner, the API is jacked”

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