GroupM Search is the search marketing specialist division of GroupM, the media buying and planning arm of WPP responsible for more than 1/3 of the world’s media buying. We provide category thought leadership, technology development, research, staffing and training to GroupM’s media planning and buying agencies. Our focus is to drive the search marketing industry forward as an integrated channel for our clients through innovation, research and best-in-class search marketing strategy.

SPEAKING & EVENTS

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GroupM What’s Next
October 11, 2011
New York
Check back soon for upcoming engagements.
PRESS & PERSPECTIVE
Access company news and POVs on timely industry topics
The Virtuous Circle: The Role Of Search And Social Media In The Purchase Pathway

NEWS FEED

via Search Fuel
  • Google Changes Search Landscape With Introduction of Search, Plus Your World
    On Tuesday, Jan. 10, 2012, Google made its most radical and forward step into true Social Search with the launch of Search, plus Your World....
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  • Google Eye-Tracking Study Highlights Attention Paid to Local Listings
    While no one can read the mind of search engine users, eye-tracking studies may be the next best thing. Eye-tracking studies are used to gat...
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  • The Most Important Question a Brand Must Answer for Success in 2012 Is…
    Twice last month, I found myself in meetings with representatives from Fortune 100 companies during which the conversations shifted to the r...
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  • Does your Brand Have a Social Media Blind Spot?
    With the rising popularity of social sites like FourSquare, Yelp and Facebook, web users now have endless possibilities to notify their frie...
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  • Casting the Right Hook Into the Digital Talent Pool
    We’re an industry of fisherman. This advertising industry is one built on ideas, but funded on the hours spent executing off those ide...
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